Redken has redesigned and relaunched its haircare packaging across shampoos, conditioners and treatments into new, Cradle To Cradle-certified packaging that’s recyclable and comprised of at least 93 percent recycled plastic.
Also, partnering with The Braille Institute to add Braille to the shampoo and conditioner packaging, Redken is now more accessible.
In addition, to further support salons and stylists, Redken has created exclusive 16.9oz. shampoos and conditioners that will only be available to salons in efforts to support Redken artists and give them a competitive retailing edge.
Plus! Redken has also released new products:
Volume Injection Shampoo and Conditioner range features pH-balancing formulas that are formulated with filloxane, which is known to help penetrate and expand hair’s diameter from the inside out while softening strands.
Redken Acidic Bonding Concentrate range aims to repair, condition and impart color-fade protection thanks to an alpha hydroxy acid that reinforces weakened bonds to improve strength and resiliency after salon bleach or color services.