New Launch: VIP Pro Beauty

VIP Pro Beauty is a new product line that offers clients a wide range of hair care products for every hair type, texture, color and style.

The products are packed with nourishing ingredients, including biotin and botanical extracts, and are free of sulfates and parabens.

“After years of catering to my clients’ individual hair care needs, it was a natural extension for me to create my own line that was inclusive,” says brand owner Angela DiLeone.

Another nifty product attribute: Each box includes a powerful affirmation to help spark confidence for the user. “Everyone should start their day with an affirmation,” says DiLeone. “I always say that I’m in the business of making people feel great. And confidence comes from not only looking great on the outside, but feeling great on the inside, too. I wanted a way to spread positivity to my clients, even when they are not in my chair.”