L’Oréal Professionnel, one of the leading professional hair color brands worldwide and a subsidiary of L’Oréal S.A., is announced the launch of #colormakeover featuring the brand’s most popular and extensive color line, Majirel. #Colormakeover offers three exclusive services that offer clients ultra-personalization for color with effects from natural nudes to ultra-vivid colors. Majirel #colormakeover services allow for experimentation with different shades and tones that take inspiration from the latest makeup trends. The campaign featuring 2017 IT Girl Taylor Hill also marks the debut of five new and three renovated Majirel shades to create beautiful, customized looks.
“Just as makeup trends evolve, so do looks for hair,” said L’Oréal Professionnel Artist Jason Backe. “With these new Majirel techniques, you can address every concern for your customers and provide them with a completely custom outcome based on the looks that work best for their features and that they are inspired by.”
What exclusive services are offered as part of Majirel #colormakeover?
- Flash Luminizer – turns dull and faded hair into glossy and luminous shine. A great option for the client concerned about lackluster hair.
- Tone Neutralizer – brassy color and yellow reflects into a neutralized color. Perfect for blondes and brunettes!
- Color Sculptor – turns color blocking and dark contrast into customized and sculpted hair. Great for the woman who wants a total color transformation!
The face of Majirel #ColorMakeover, Taylor Hill sports the new Flash Luminizer technique. Hill, a 20-year old American model and social media star has been a Victoria's Secret Angel for the past three years. In July 2016, she was named the face of Lancôme and has walked in New York, Paris & Milan Fashion Weeks for Chanel, Dolce & Gabanna, Versace, Marc Jacobs, Mochine, Fendi and more.
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