Paul Mitchell Launches New Neon Line

Image courtesy of John Paul Mitchell Systems

Paul Mitchell recently announced the launch of its teen-geared line, Neon, designed to offer a wide range of looks that encourage teen girls to embrace their individuality. Infused with natural sugar, Neon products are a little sassy and a little sweet, and include:

  • Sugar Cleanse Wash + Prep shampoo
  • Sugar Rinse Detangle + Hydrate conditioner
  • Sugar Cream Sleek + Sculpted smoothing cream
  • Sugar Confection Hold + Control working spray
  • Sugar Twist Piecey + Beachy tousle cream
  • Sugar Spray Texture + Body texture spray

Image courtesy of John Paul Mitchell Systems

In keeping with the brand's mission of giving back, the Neon campaign will focus on anti-bullying, a highly relevant and personal cause for Neon's target demographic of 15 to 20-year-olds. Each month, Neon will support the message of a different anti-bullying organization with posts on Neon social media channels and on the #NeonChicks social media accounts, further supporting the causes of positive self-image and the beauty of being unique.

We had the chance to speak with Neon's Vlogger spokesperson Dytto! Hear what she had to say about Neon and its message!

More in Haircare & Styling