Affinage Adds 8 New Shades to Infiniti Color Range


Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the suggested salon cost of $6.50). The Opulence Collection Kit features all eight colors, a 10 volume crème developer, a 20 volume crème developer, one mini shade guide and five brochures.

The eight colors are Cool Arctic Breeze (12.771), Golden Wheat (9.03), Apricot Blush (9.145), Strawberry Blonde (9.026), Autumn Rust (7.51), Cool Ruby (6.61), Velvet Rose (5.727) and Cool Crimson (4.61). Just like all Infiniti formulations, each tube of color contains more than 90 percent naturally-derived ingredients, obtained from sustainable and renewable sources, as well as DATEM PLUS Technology to safely transport long lasting color pigments deep into every strand.

DATEM PLUS technology encapsulates both oxygen and the color molecule before safely transporting them deep into the hair shaft. This helps reduce and control the action of free radicals, greatly reducing cuticle damage and resulting in color that is richer, more intense and longer lasting. Color actives are dispersed more evenly in smaller oil droplets allowing a larger quantity to penetrate into the hair before oxidizing. This unique action ensures flawless 100-percent grey coverage. The conditioning emulsion cream base is formulated with Shea Butter and Argan Oil for added protection, suppleness and incredible shine.

Launched in 1996 by International Hair Cosmetics and now represented in all five continents, Affinage Infiniti permanent haircolor features D.A.T.E.M. technology and has been followed into the marketplace by tone-on-tone color, fashion colors, permanent waves, specialized highlighting systems, bleaching powder as well as shampoo, conditioner and styling products manufactured for the professional beauty industry.

For more information, please call 877.597.2929 or visit

[Images courtesy of Affinage]

More in Haircare & Styling