When it comes to hair color, a small change can make a big impact. With this in mind, Paul Mitchell recently announced the launch of The Color Shift, a series of four new professional hair color kits designed to help stylists master the art of subtle, client-friendly color changes. Each kit is focused on one of the company's four Paul Mitchell Professional Hair Color lines, and offers free shades and educational materials featuring new formulations and techniques. The Paul Mitchell the color Color Shift Kit and the INKWORKS Color Shift kit will be available to stylists in March 2014.
Stylists who purchase any 16 tubes of Paul Mitchell the color, the permanent cream hair color line, will receive the Paul Mitchell the color Color Shift kit as a gift. This free kit contains three shades of shines XG, a new demi-permanent hair color line, and 1 liter of XG processing cream. The kit also includes a copy of the Color Shift Book, a beautifully designed special-edition publication that celebrates the art of color. The Color Shift Book contains step-by-step techniques as well as before-and-after model images for five new looks using Paul Mitchell the color, shines XG, INKWORKS, and PM SHINES, along with alternate formulations, tips, and a sneak peek behind the scenes of the photo shoot. The Color Shift Book cannot be purchased separately or with any other kit.
Paul Mitchell the color Permanent Cream Hair Color Color Shift Kit includes:
16 – tubes of Paul Mitchell the color, 3 oz./90ml
(any shades—stylist's choice)
3 – Paul Mitchell shines XG, demi‐permanent hair color 3 oz./90ml
(shades 5NB, 6NB, 7NB)
1 – 5 volume XG Processing Cream, 33,8 oz./1L
1 – The Color Shift Book – beautifully designed book filled with color techniques, before and after shots, and alternative formulations for five looks
The INKWORKS kit contains three popular shades of INKWORKS for the price of two, plus a free technique sheet with a new technique and dilution formulas using INKWORKS White.
INKWORKS Semi-‐permanent Hair Color Color Shift Kit includes:
1 – INKWORKS Red
1 – INKWORKS Hot Pink
1 – INKWORKS White
1 – INKWORKS Color Shift Technique Sheet: includes one subtle INKWORKS technique using INKWORKS Red, and new dilution formulas using INKWORKS White.
The Color Shift Kits are available exclusively to professional stylists and salons. Salons can contact their distributor to purchase. Look for Color Shift kits for shines XG and PM SHINES in the months ahead.
[Images courtesy of Paul Mitchell]