Now more than ever, hairdressers are looking to stock their shelves with products that are a little kinder to the planet, but this can often come with a trade-off. Enter evo, the full concept professional haircare brand striking the perfect balance between performance, people and the planet.
The Australian family-owned brand has been pushing boundaries since 2005. Bidding farewell to the predictable marketing talk and pseudo-science the industry knows all too well, evo brings a plethora of innovative, personality-filled products with not a single gimmick in sight.
Not only is the entire offering PETA accredited cruelty-free and predominantly vegan, evo’s people and the planet first mentality means you won’t find any traces of sulfates, parabens, DEA, TEA, propylene glycol and gluten, leading to a safer experience for both the professional and client.
The brand has also always supported social causes, donating stock to homeless shelters and working closely with charitable organisations to provide women in remote Indigenous communities with basic toiletries that are often hard to access.
Long known for a reliable range of care and styling products, evo is now so much more. From colour toning and boosting, to customised colour maintenance, intense direct dyes, lighteners, and most recently professional colour, the full concept brand is now providing salons with everything they could possibly need.
It’s been a big year for evo, who finally introduced the world to hue-verse, their complete range of permanent colour and demi-permanent gloss. After years in the making, hue-verse is challenging the impossible, proving that ammonia-free colour can offer the best in performance without compromising on ingredients.
As evo’s Head of Education & Product Development, Jay Kownacki was heavily involved in the creation of hue-verse, and he truly believes there is nothing like it on the market. “It’s an ammonia-free colour that outperforms ammonia colour,” says Kownacki, “allowing colourists to have it all with complete coverage, longevity, vibrancy and shine like never before.”
It has always been important to evo that their products complement one another, and hue-verse is no exception. The portfolio consists of 85 permanent shades, 49 demi-permanent shades, 5 cream developers and 1 liquid developer, and works ever-so-nicely next to staino, evo’s range of intense direct dyes that gives colourists those more bold and adventurous options.
“We worked hard to ensure hue-verse worked seamlessly with the rest of the evo offering”, says Kownacki, “and as a result, there is nothing a colourist can’t do”. Whether it’s pre-lightening with bottle blonde powder or clay lightener, toning with the fabuloso platinum blonde range or perfectly matching and maintaining a client’s hue-verse colour in-between visits with a fab pro customised colour maintenance conditioner, professionals can be sure they’re offering their clients the very best from start to finish, and beyond the salon chair. Plus, 2022 will see evo continually support their network of professionals with a diverse education offering both virtually and in-person.
To celebrate this incredible milestone, the evo team are giving three lucky winners an opportunity to ring in the new year with the very best of their gimmick-free, personality-filled products. Register your details for your chance to win an evo taster box valued at $374.
Professionals interested in learning more about the evo product portfolio and education offering can visit evohair.com/pro and follow @evopro on social media.
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