Wahl Professional has produced a documentary-style video, the title of which is exactly what is asked of professionals to do every day: "Think Like an Artist."
The video covers the role of barbers in American culture today and how local barbershops can change the feel of communities for generations to come, while offering a retrospective on Wahl’s impact on the industry (including footage of the high school where Leo J. Wahl, the inventor of the electric clipper, went).
“A universal takeaway from the video is to empower barbers and stylists throughout the world to gain relevant insights from the culture of American barbering that they can apply to their craft,” says Lance Wahl, Global Vice President Professional Products, Wahl Clipper Corporation. “This video and other initiatives to be rolled out are part of Wahl’s mission to set the standard of products and education, both nationally and internationally.”
Some messages focus on what’s needed to be successful.
“Humility, integrity, focus and the ability to evolve are all important in your success (as a barber),” said Rance John, Owner of Rance John Styles & Barbering, whose shop was included in the video.
Others reinforce the impact a perfect haircut can make on someone’s life.
“I love helping people feel like they are beautiful, even if it's just for a second, where they forget any negative energy they walked in with that day,” said Michael Rockafellow of Boulevard Hair Company, which appears throughout the video.
And some focus on the inclusiveness required of the profession.
“Our roles as the community barbershop is to make sure that anyone and everyone feels comfortable coming in. That everyone is treated the same and provided with the best service possible,” said Megan Stewart,” owner of Union Barbershop, whose location was among those handpicked to be included.
[Image and video courtesy of Wahl]