Matrix launches its Hair Diversity Matrix, a scorecard system created in collaboration with internal labs and the education community.
This new system ensures that all products and education materials are developed to address the needs of every hair type.
Matrix will also introduce new product innovation with "disruptive technology," including a restage of its popular SoColor and Color Sync lines, with 120-plus and 90-plus new shades, respectively, and bold repackaging.
In 2021, Matrix will offer experts to provide resources and education for all hair colors and hair types. Experts include but are not limited to:
- Michelle O’Connor: The rise of natural haircare
- Philip Wolff: Cutting and buzzing for different hair textures
- Cynthia Lumzy: Custom wig coloring techniques
- George Papanikolas: Lightening techniques and balayage specialty