The Professional Beauty Association (PBA) has announced new programming for its International Salon + Spa Expo (ISSE). ISSE will be a digital-only experience taking place on March 14-16, 2021.
ISSE is traditionally held in January at the Long Beach Convention Center in Long Beach, California; however, for 2021, the event will move to a digital format to keep exhibitors' and guests' health and safety as a top priority.
ISSE 2021 is celebrating the theme of reconnection: around passion, career, growth, and community, to get back to business.
The ISSE digital experience will connect attendees with each other through the ISSE social wall and digital messaging, and allow brand connections through virtual experiential showrooms. Through the unique ISSE digital platform, salon and spa pros can shop their favorite products and deals. All transactions are processed through the platform; no logging into multiple sites.
“We're excited to introduce the ISSE digital experience for 2021, which puts our partners' and guests' health and safety in front of all else,” shares Nina Daily, chief marketing officer of the PBA. “With our theme of reconnection, we are looking forward to rekindling passion, creativity and connection amongst the industry through this unique event.”
