Recently, Johnny B Haircare launched a new styling line for boys, Johnny B Juniors, a five-product line designed for boys ages 3-13 that aims to make Gen Z's hair as dope as possible. (You can read more about it here.) When the line was launched, Johnny B CEO and president Alfonso Añorga wasn't planning on partnering with any charities, but luckily his 21-year-old son Evan had other ideas. Evan and Añorga are best friends and inspire each other, which is why when Evan suggested partnering with an autism charity, Añorga immediately said yes. Evan himself is autistic and wanted to partner with a charity that he believed in, so they chose ACEing Autism, a volunteer-driven nonprofit that helps autistic children, ages 5-18, develop motor skills and improve social interaction through weekly two-hour tennis lessons.
A portion of the proceeds from every Johnny B Juniors product purchased online at johnnybhaircare.com supports the services ACEing Autism provides. Furthermore, Añorga is committed to using boys who are involved in the organization as models for Johnny B Juniors ads and marketing materials moving forward in an effort to keep it relatable. Since its launch, Johnny B Juniors has met sales expectations as intro packages are being shipped to salons and barbershops, and we expect this new partnership to continue that forward momentum.