Get the Look: PRORITUALS Red Hair Color

Give your clients the striking red hair they want with this new PRORITUALS formula.

The model has a blend of a rich darker red, to a lighter vibrant red of the new red series.
The model has a blend of a rich darker red, to a lighter vibrant red of the new red series.

PRORITUALS has launched a new red series created by artistic director William Whatley. To celebrate, he created this striking red look. 

"My inspiration behind this beautiful luxurious red is Hollywood movie stars," says Whatley. "Think of the most famous redheads in Hollywood of yesterday and today."

Formula:

  • Roots: 30g. 10-vol. developer + 30g. 4R Soft Red (pure red base)
  • Mid-Shafts to Ends: 60g. 20-vol. developer + 30g. 6R Pure Red + 30g. 8RS Scarlet Red


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