courtesy of @jacobrozenberg
Dove Cameron has gone from brunette to Cherry Pop red, with the help of celebrity hair stylist Jacob Rozenberg.
To complete the color transformation, Rozenberg used Goldwell color products.
- Using Goldwell’s SilkLift Zero Ammonia Lightener, test a small section to confirm the formulas are a good match.
- Section the hair into four areas and begin decolorizing, starting with the mid-sections before working on the roots and finally the ends to avoid over-processing damaged areas.
- Using a blend of Goldwell Topchic, Colorance and Pure Pigments, create a deep, blue-red color equivalent to Goldwell’s 2023 Color of the Year: Cherry Pop.
- Following the color, treat the hair with Goldwell Dualsenses Color Extra Rich 60 Second Treatment to add in more moisture to keep the hair looking rich.
- Because red can fade quicker than other color, maintain the shade with Goldwell’s Dualsenses Color Revive Color Depositing Shampoo & Conditioner in Cool Red.