FEMA, Edlong & Lebermuth Announce Flavor Appointments

Time to update your LinkedIn connections with the new FEMA president, Edlong president and Lebermuth chief revenue officer.
Time to update your LinkedIn connections with the new FEMA president, Edlong president and Lebermuth chief revenue officer.

Over the last few weeks, the flavor industry has announced appointments to key positions at FEMA, Edlong and Lebermuth. You can find the details below to update your LinkedIn connections!

Want to explore fresh flavor launches and connect with flavor experts? Be sure to register for Flavorcon 2024 in Atlantic City, New Jersey, scheduled for October 8-9. You can even snag a one-day expo hall-only pass.

Döhler President of Americas Tapped as FEMA President

President of Americas at Döhler, Paul Graham, was announced as FEMA’s new president during the FEMA Annual Leadership Conference, which took place in Charleston (SC) from April 29 to May 1, 2024.

Graham is said to bring vast experience of more than 35 years in the industry and has been an honored member of FEMA for more than 10 years. He officially assumed his role on May 1, 2024, following his recognition by the association members and former president Laurette Rondenet.

Graham shares, "I am deeply committed to leading FEMA through a period of evolution by creating and implementing a comprehensive strategic five-year plan. This will enhance collaboration among FEMA Committee Chairs, members, and stakeholders, while working together with IOFI (International Organization of the Flavor Industry).”

Edlong Names Michael Natale as President

The Edlong Corporation announced the appointment of Michael Natale as company president.

Natale brings over two decades of Food & Beverage Industry experience to his role at Edlong. Most recently, Natale served as VP Global Flavor, Multinational Accounts and Customer Experience for Ingredion, where he held several key roles including general manager and global leader of Plant-based Protein and senior director of Commercial and Growth Platforms in Guadalajara, Mexico.

Prior to Ingredion, Natale served as VP/managing director of Latin America and General Manager of Mexico of Bell Flavor and Fragrance.

“Michael is the right person at this stage of Edlong’s growth to take us to the next level — he has a proven track record as a builder and an incredible growth mindset,” said Laurette Rondenet, Edlong’s owner and CEO. “Michael’s balance of passion, perspective, and expertise in F&B will enable him to step easily into our growing company and accelerate our trajectory while honoring our values and culture.”   

Lebermuth Names Daniel Grewe as Chief Revenue Officer

Lebermuth announced the appointment of Daniel Grewe to serve as chief revenue officer (CRO). In his new role, Grewe will be responsible for maximizing revenue growth and profitability, as well as leading and mentoring the marketing and sales teams. He will also lead initiatives to enhance and optimize processes, tools, and technologies to support team members in achieving revenue goals and increasing organizational efficiency and effectiveness.

Grewe boasts more than two decades of experience in the fragrance industry, including executive leadership positions at Belmay, Symrise, and Ungerer (acquired by Givaudan), where he oversaw significant growth in strategic revenue.

"We're thrilled to welcome Dan as our new CRO at this pivotal time in Lebermuth’s evolution, as we seek out new opportunities to advance our market leadership and empower our customers to deliver exceptional sensory experiences to consumers," shared Phil Forte, president. "His impressive track record of driving sales growth, coupled with his technical expertise and strategic leadership, positions us for even greater achievements in the competitive fragrance, essential oil, and flavor markets."

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