Debut earned its spot on the TIME100 list for its groundbreaking use of AI and biotechnology to create high-performing, sustainable beauty formulations, driving innovation in the industry. Pictured is CEO Joshua Britton.
Debut
Beauty was a recurring theme on this 2025's TIME100 list of the most influential companies. What did it take to get on the list?
- Debut earned its spot on the TIME100 list for its groundbreaking use of AI and biotechnology to create high-performing, sustainable beauty formulations, driving innovation in the industry.
- L’Oréal was recognized for its science-driven approach and strategic acquisitions like CeraVe and La Roche-Posay, which have propelled dermatological beauty into a top-performing category.
- Touchland made the list for transforming hand sanitizers into a stylish, must-have product, with rapid growth and a $700 million acquisition by Church & Dwight.
- e.l.f. Beauty was included for its ability to meet customer demands quickly, providing affordable, on-trend skincare and makeup products while disrupting competitors with innovative, cost-effective alternatives.
According to the outlet, the TIME100 Most Influential Companies list was created through editor-led research, including suggestions and applications from various sectors, input from global contributors and experts, and analysis of qualities like impact, innovation, ambition and success. Influence was evaluated broadly, recognizing both positive and negative impacts.
