For his stunning new collection, created on behalf of jcpenney salons, Joico guest artist Eric Mayes drew inspiration from legendary designer and director, Tom Ford. Focusing not on Ford's work, but rather on his own sense of personal style, Mayes created a collection that captures the essence of masculinity, fashion and luxury while bringing together classic men's style elements and new, cutting edge trends. According to Mayes, "One of the most intereting trends in men's hair at the moment is the fact that nowadays, many men's shapes and techniques are influencing women's trends - think Miley Cyrus!"
Click through to see each of the head-turning looks from the "Built Ford Tough" collection, and to read more on Mayes' influences for each style. [pagebreak]
The 1940's meets punk couture thanks to classic undercutting and extreme disconnection.
Mayes sectioned off the top with an asymmetric triangular parting from the temple to an offset point to one side of the crown. The sides and back were cropped with a scissor-over-comb technique and the edges were refined with a clipper fade. To maintain maximum length in the disconnected top section, Mayes cut from shorter to long from the crown to the front hairline.
To texturize this model's fine hair, Mayes created small subsections throughout the top, braided each with a three-strand braid, misted each braid with Joico Power Spray Fast-Drying Finishing Spray, and pressed it between the plates of a flat iron. Once the hair cooled, he separated each braid with a tail comb, brushed through to release the texture, applied Joico Instant Refresh Dry Shampoo at the scalp for buoyancy, and sprayed with more Power Spray. [pagebreak]
A classic masculine silhouette with elongated movement and texture.
Mayes sectioned the hair from the recession along the parietal just past the center crown. Starting at the front hairline at the sides, he created subsections that mimicked the natural shape of the hairline and created a square shape, following the contour of the head. Once the silhouette was established, aggressive point cutting released weight and bulk and produced texture and movement.
Mayes applied Joico JoiGel Medium Style Gel to damp hair and directed all strands from back to front with his fingers. Once hair was dry, Instant Refresh at the scalp provided lift, Joico Crème Wax Texture & Shine produced separation, and Power Spray provided long-lasting hold. [pagebreak]
Full, lush and sexy!
This full-textured hair was cut with a slight taper on the sides and back that was incorporated into the natural hairline. Mayes lifted the top sections straight up and point-cut to accentuate the natural texture.
Mayes applied JoiGel Medium Style Gel to the sides and back sections and worked Joico Power Whip Whipped Foam through the top sections. He blew the hair dry with a cushion brush, wrapping it around the head for a smooth finish. Once strands were dry, he directed all of the hair back, working in a small amount of Joico Super Shine Glossing Polish, and finished with Power Spray for touchable hold.
Hair: Eric Mayes
Photography: Roberto Ligresti
Makeup: David Maderich
Stylist: Beagy Zieinkski