For Patrik Ervell's Spring/Summer 2014 runway show, lead hairstylist Holli Smith designed a look with Oribe that can only be described as a new wave greaser. With a collection heavily inspired by water, Holli created a style reminiscent of choppy waves on a rough sea.
"We wanted to do something a little hard with an edge using gel so it looked wet. The look is a little bit '50s with the comb strokes that you can see in the hair. Every guy has a different haircut and face, so everybody is getting their own unique look."
Read on to see how to get the look!
Get the Look:
1. Saturate hair with a generous amount of Maximista and/or Gel Sérum (for fine hair, use a mix of the two products; for thick hair, just use Gel Sérum) and brush into the hair with a paddle brush.
2. Manipulate the hair with a paddle brush and comb, creating peaks, waves and points in your hair. Play around with the hair until you find a look that works for you.
3. Set the look with Superfine Strong.