Hair Tips: What Do Wella North American Trend Vision Judges Look for in Semi-Finalists?

Who will be the 2013 Wella North American Trend Vision semi-finalists? We are on the edge of our seats waiting to find out! Beauty Launchpad Managing Editor Alyson Osterman-Kerr and Senior Web Editor Lizzy Sherman were honored to be part of the Trend Vision journey and help judge the 2013 North American Trend Vision entries for semi-finalists. With so much inspiring talent and creative vision, it's no doubt going to be an exciting competition! We spoke to Wella's Paula Rufo and judges Brian Cody, Debi Dumas and Andrea Auman to find out more about the inspiration behind the entries and get the scoop on what caught the judges' attention!

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