Weddings take the cake when it comes to big “hair moments,” and women are willing to go to great lengths to ensure their hair looks picture perfect beneath their veil. After all, this is a one-shot opportunity to turn heads and make the most glorious bridal entrance ever. In fact, according to a recent national *survey conducted by Wakefield Research on behalf of national hair brand Joico, over 70 percent of American women agree, the biggest “hair moment” of a woman’s life is her wedding. Armed with the insights of American women and an expert styling team, Joico offers a marriage of great hair styling advice and a chance for brides to win a beauty and fashion package for their monumental day.
The Pressure is On
Wedding party woes, dress fitting disasters and a host of other worries plague brides-to-be. Actually, the survey also reported that one out of three women said they’d rather trip while walking down the aisle than have a wedding day hair fail. And yet, even amid all the self-induced anxiety, the survey shows that most brides don’t plan their hairstyle more than eight days prior to the wedding. Joico’s team of pros hooked up and vow to help women achieve hair greatness.
Hair Comes the Bride
For flawless wedding-day hair, Joico’s International Artistic Director, Damien Carney offers insider advice that guarantees “wows” down the aisle.
·Spray hairspray directly on a Mason Pearson brush to allow for smoothness and light control when brushed through the hair during styling.
·Use products that are humidity resistant and “restyleable,” like the Joico Humidity Blocker.
·Start with hair that isn’t too “freshly” washed or generously spray Joico Instant Refresh Dry Shampoo all over the hair for a little grip and ease of styling.
·Use Joico Power Spray Fast-Dry Finishing Spray to “set” curls from a curling iron – this gives you that “hot roller” type of hold.
·Joico Design Works is a workable spray that you can layer, spray around the head 12 inches from the head and also spray the brush for that incredibly smooth look.
·For hair that retains curl well you can use a thicker curling iron or as hair is setting you can stretch the curl for a looser curl. Work Joico JoiShape, another great workable spray, onto the hair with hands, gather the hair and twist affixing a bobby pin
Get more picture perfect wedding day hair ideas in Joico’s “Drab to Fab” hairstyling video series featuring Damien Carney:
As part their commitment to brides everywhere, Joico has partnered with ShoeDazzle to offer one lucky bride and her bridesmaids a chance to win styling for the big day. For more information on how to enter visit http://www.joico.com/pinterest-wedding-sweeps/.
*Survey Methodological Notes
The Joico Survey was conducted by Wakefield Research among 505 nationally representative American women, ages 18 and older, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. female population 18 and older. The margin of error for this study is 4.4 percentage points.
[Image courtesy of Joico]