Hair News: Wella Professionals Celebrates Launch of Illumina Color

Beauty Launchpad joined Wella Professionals to celebrate the launch of their biggest innovation in 20 years, Illumina Color! Illumina Color offers sheer permanent color with intense luminosity. Colorists are raving about the versatility of this new product and clients are impressed with the difference they are noticing in their hair. Hear what Wella stylists have to say about how they created vibrant looks using Illumina Color:Mary Foxwell, Wella Divisional Education Manager, explains how she created her model's look using Illumina Color:

Kelly Pennington, Education Leader for West Division of Wella, shares how to achieve her model's color using Illumina Color:

This radiant red was created using Illumina Color 7/43 + 20 Volume:

Check out more photos from the Illumina Color Launch! (Continued on Page 2) [pagebreak]


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