Color Lab: Guilty Pleasures / Eureka! / Doing Double Duty / Luminous Intensity / Living the Highlights

Color LabThe latest haircoloring products are to dye for!

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Guilty Pleasures

Delectable, luxurious and intense. No, we’re not talking about the decadent dessert you ordered last night. We’re describing the new Matrix Chocolate Cherry Collection, which comes in permanent SoColor and demi-permanent Color Sync. Comprised of two tonal series—six red-brown shades with chestnut-mahogany tones and six brown-copper shades with maple-amber tones—the collection also features patented Color Grip technology to create long-lasting vibrancy, tone and shine. Bon appetit!


Get a rush with Paul Mitchell’s Earthstones Color Trend Collection, a range of nine new colors that take their cues from rich golds, radiant rubies and earthy garnets. Three new PM SHINES Natural Gold shades add a rich, luminous quality to blonde and brown hair; four new PM SHINES Red Brown shades impart the depth and brilliance of earthy-brown undertones; and two PM SHINES Red shades beautifully enhance ruby hues in dark hair.

Doing Double Duty

Eliminate staining with BluSand PRO Color Stain Barrier & Remover. Mild, hypoallergenic and pH-balanced, this stain-ousting formula also removes errant dye post-color treatment, whether around the hairline or on clothes.

Luminous Intensity

Part of the HI:DEF trend kit, Joico Vero K-PAK Color Intensity, a limited edition semipermanent shade collection, includes Quadramine Complex to reconstruct hair as it’s colored. Featuring magenta, purple, blue and green crème shades, the new color palette also includes Clear Mixer to provide you with the power to control the intensity of each shade.

Living the Highlights

Tired of wasting time peeling off individual foils? The Foil Assistant is here to make your day. Just place foils up to 6 by 9 inches into the tray and press down on the arm, a simple mechanism that’s designed to pick up one foil at a time. No muss, no fuss!

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