Dermeles, the brand that introduced ME, the first peptide-infused anti-aging nail lacquer, collaborated with CFDA designer, Daniel Vosovic to create exclusive nail art looks for his AW 2013 Presentation at the W Hotel in Union Square.
Daniel’s AW’13 collection was inspired by the beautiful aquatic Flora and Fauna, leading to the creation of three new hues that will be named by the designer and launched as the ME Fall Collection. Featuring a deep teal, perfect navy and graphite mushroom, the colors invoke the regalness and refined woman that would wear Daniel’s collection.
Celebrity Nail Tech Elle, who is a member of Dermelect’s Board of Advisors, requested the help of Rose Velez, manicurist to the stars, to create the two nail looks. The first look included a bold ombre using the teal and navy, while the second look was created with the mushroom shade and topped with a gold striping tape. Elle and Daniel desired to create nail art looks that can easily be achieved at home.
Daniel wanted a "street rebel" feel. We created the nail looks for the "tomboy that was always put together," said Velez. "Daniel stated he wanted the looks to reflect something that made you wonder if the woman did her own mani. We chose the mushroom hue with a clean gold striping tape to mimic the architecture and clean lines in the clothing. The bold ombre incorporated the graphic prints and bolder pieces in the collection. Both looks are achievable by the DIY manicurist, but perfected by the pros," continued to state, Velez.
"With Dermelect, we wanted to demonstrate the lacquer's versatility. It's not "just a nail treatment," it is the ideal solution for the woman who's nails need a little extra something to restore their health and vitality but still crave attention. Dermelect does just that in a variety of eye catching fashion forward hues."
Designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips, ME’s technologically advanced, salon-strength formulations are 3-Free and contain ProSina, a pure protein extract derived from New Zealand sheep’s wool that strengthens the nails and nourishes the skin.d:7322:]]
[Images courtesy of Dermelect Cosmeceuticals]