American Crew has released a collection of looks that celebrate texture, technique and shape: the ARC collection. (July 2021)
The compilation is inspired by the fashion, style and culture of urban Los Angeles in the late '60s, and showcases natural hair through three different cuts that are centered around an artistic representation of height and silhouette—using ARC products.
"ARC represents more than the everyday texture you work on; it's a celebration of natural hair color and texture. What I love most is the culturally relevant texture and curls that we feature," says American Crew founder David Raccuglia. "Highly textured hair takes an entirely different skill set and is a vital component of barbering today, which is why we wanted to introduce ARC—a [product] collection that emphasizes just that."