How often should you be sharing your artistry with social media followers? In a word: daily. “Get in the habit of posting your beautiful work daily, and mix in some lifestyle pictures, aesthetics, beautiful client selfies, and tips and tricks on aftercare,” says Veronica Rich, London Lash master trainer and owner of Rich Lashes Atelier in East London, United Kingdom.
As for how many posts, Lia Juhas, master lash artist and trainer in Mississauga, Ontario, Canada, recommends “posting at least one to three times a day; this gets clients to not only notice you, but also to not forget about you.” Though you may feel that your packed schedule doesn’t permit you the time to edit and post images to Instagram, Facebook or Twitter daily, Rich asserts that the process should only take you a few minutes at the end of your day. Ideally, though, you’ll want to spread your posts out over the entire day to net the most response. “You want to post pictures in the morning, midday and night ... to attract different types of clients: the ones that wake up in the morning and check their social media before they even brush their teeth, the ones that are bored at work during the day, and the ones checking their phones at night,” advises Juhas. Scheduled post apps, like Onlypult, can send your phone push notifications to remind you when to post.
Be sure to not only spread out your posts over the day, but also over different platforms. “Posting your photos is a virtually free form of advertising and you should post on at least two social platforms ... which widens your audience since not everyone uses both Facebook or Instagram,” says Fotini Filini, NovaLash global brand ambassador and owner of Lashes by Fotini in Deerfield, Illinois. To make this less time-consuming, Instagram allows you the option to push posts to Facebook and Twitter when you upload so you can kill three birds with one stone.
Of course, too much of a good thing can hurt you as well. “Avoid over-sharing your work,” says Christina Ballstaedt, founder of Eyelashtina in Las Vegas. “One good photo can be far more powerful that 20 mediocre ones.” Her best advice: “Post with intention!”