Dermalogica recently hosted its first Congress in seven years at The Cosmopolitan Hotel in Las Vegas, Nevada. The two-day summit, themed “Only Connect”, welcomed 2,500 attendees representing more than 60 countries, all of whom are part of the professional skincare industry, including spa and salon owners, distributors, students and staff members.
Congress was not only an opportunity for guests to connect with each other, but to hear from 33 guest speaker presentations, including leaders from Dermalogica and The International Dermal Institute and other industry experts from around the globe, who shared revolutionary business concepts, retail insights, consumer trends, advances in digital marketing and technology, and new product demonstrations. Based on the high volume of attendees, original content and presentations provided, Dermalogica’s Congress is the world’s largest conference gathering of professional skin therapists hosted by a skin care brand, setting the predication of professional skincare trends across the industry.
Jane Wurwand, Founder and Chief Visionary, Dermalogica and The International Dermal Institute, provided the opening and closing presentations for the two-day summit. Her opening presentation, “Productive Destruction”, gave not only a preview of Congress, but shared insights on how creative disruption is crucial to revolutionizing an industry. Wurwand’s closing presentation, “Only Connect”, emphasized the importance of connecting with the people around us. She explained that with the advancements of technology and smart phones, the idea of connection has never been more essential, and the professional skincare industry has a big role to play in helping people stay connected through the power of human touch.
“The professional skincare industry, although fluid and always changing, is poised to have the greatest impact on our planet of any industry,” said Wurwand. “Because we are really the last industry that reaches out and literally is changing the world with our bare hands. We are touching people with our physical touch, with our emotions, and with our kindness.”
Attendees also had an opportunity to hear from Vasiliki Petrou, SVP of Prestige, Unilever, who presented on the future of Dermalogica as a result of its new partnership with Unilever. “The potential we can have together is just unstoppable, unbeatable. This is the unbeatable Tribe,” said Petrou.
Other presenters included Diana Howard, Ph.D., VP of Research & Development, Dermalogica, who presented on the brand’s upcoming new products including Overnight Retinol Repair and Charcoal Masque. Annet King, Director of Global Education, Dermalogica, moderated a Q&A with Phillip Picardi, Digital Editorial Director at Teen Vogue, who spoke on how to effectively communicate with the Millennial generation.
Dermalogica’s “Only Connect” Congress, which took two years to plan and was the first of its kind to be held in the United States, welcomed guests who traveled more than 11,000 miles to attend. The international summit’s presentations were translated into 11 languages, including sign language.
For more information on the speakers and presentations that took place at Congress, visit www.dermalogica.com/congress.
To watch a brief recap video on Congress, please visit https://vimeo.com/dermalogica/review/136239710/c7736af1b1.
[Images courtesy of Dermalogica]