Depending on where you are in the states, winter can mean anything from business as usual to “in competition with Antarctica” levels of cold. As a born-and-raised Chicagoan, there’s no room to be unaware of the effects of cold on the body and on business. Like every season, winter comes with its own impact on beauty, from the opportunities to the challenges.
For better or worse, it is the perfect season to distinguish your business and craft. Dragging yourself out into the cold to go anywhere can be miserable, and meeting disappointment after all that can be a major bummer.
The salons and solo pros delivering longevity through high-quality results and meaningful customer care will find themselves rewarded with loyalty once the cold season ends.
This issue is all about locking in and refining the core parts of what makes the work work, with tips and strategies from expert manicurists, stylists and barbers to help you stay the best of beauty.
I hope you enjoy the issue and stay safe, warm and well-stocked this season!
