Wella Professionals, the No.1 Salon Color Brand in the World*, is proud to announce the expansion of their Global Ambassador roster with the appointment of Briana Cisneros (@brianacisneros), previously a North American Ambassador.
Briana Cisneros has been a Wella Professionals North American Brand Ambassador for almost eight years and exemplifies the professional hair brand’s commitment to science, creativity and community. With 17 years of experience in the hair industry, Briana has always loved creating beautiful transformations and innovative new techniques with her iconic bixies, pixies and shorter cuts. Her passion for learning and education has also led her to become a pillar in the hair community among her peers and clients.
“Becoming a Wella Professionals Global Ambassador is truly an honor. Wella Professionals has long provided me with the tools I need to work at my highest level, and I am thrilled to bring that education to a global stage. From incorporating Metal Purifier in the color lines to offering fast hair repair, I can achieve my client’s dream hair with Wella Professionals in my kit," Cisneros shares.
Her ambassador appointment coincides with Wella Professionals' announcement of their 75th anniversary in the United States. The “diamond” anniversary celebrates the brand’s legacy of pioneering science-backed product innovation, inspiring creativity among professionals and consumers and fostering a community of incredibly talented ambassadors and artists.
“For our Diamond Anniversary, Wella Professionals will celebrate 75 years of love for our Wella portfolio of brands and services in the United States, showcasing all that we’ve accomplished and yet to achieve. While we celebrate our past historic achievements, we also look forward to the years to come and continue to push the limits of inspiring creativity and cutting-edge innovation," says Nathalie De Gouveia, GM North America. “Briana has been an integral member of the North American Wella Professionals Family for years, and we’re thrilled to elevate her for this global position.”
Briana’s appointment as a Wella Professionals Global Ambassador is a testament to her dedication to the craft, her influence within the industry and her ability to inspire the next generation of stylists worldwide.
As Wella Professionals celebrates its 75th anniversary in the United States, this milestone marks not just a reflection of its pioneering legacy, but a bold step toward the future—one fueled by innovation, artistry and an unwavering commitment to the professional community.
With Briana now representing the brand on a global stage, Wella Professionals continues to elevate the industry, empowering stylists with the tools, education and inspiration needed to push the boundaries of creativity.
*Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.
