Redken is celebrating the third annual Redken National Hair Gloss Day on August 3. A pioneer in professional haircare and color, Redken's signature Shades EQ Gloss treatment launched in 1980 and has since become the #1 demi-permanent color product globally. This brand-owned hair holiday aims to educate and celebrate the incredible benefits of Redken's Shades EQ Hair Gloss salon service, a demi-permanent liquid gloss that can refresh, condition and color correct in just 20 minutes. This low-maintenance gloss lasts up to six weeks and was created to transform the health and feel of your hair, providing a subtle touch of color while leaving hair super shiny and conditioned. It can tone down brassy hair, color-correct and even add more dimension to your color. On the holiday's third celebration, Redken General Manager U.S., Candy Gebhart, notes, "We are thrilled to be celebrating the beauty, confidence and endlessly versatile opportunities for self-expression that comes from fresh, vibrant healthy hair color. With over 120 shades available and 200,000+ combinations, there is so much room for stylists and clients alike to get creative and find the perfect, unique shade that they love." Redken is celebrating in a big way this year with education, trends, service offerings and more. You can also enter to win the entire Shades EQ collection!
Redken is celebrating the third annual Redken National Hair Gloss Day on August 3. A pioneer in professional haircare and color, Redken's signature Shades EQ Gloss treatment launched in 1980 and has since become the #1 demi-permanent color product globally. This brand-owned hair holiday aims to educate and celebrate the incredible benefits of Redken's Shades EQ Hair Gloss salon service, a demi-permanent liquid gloss that can refresh, condition and color correct in just 20 minutes. This low-maintenance gloss lasts up to six weeks and was created to transform the health and feel of your hair, providing a subtle touch of color while leaving hair super shiny and conditioned. It can tone down brassy hair, color-correct and even add more dimension to your color. On the holiday's third celebration, Redken General Manager U.S., Candy Gebhart, notes, "We are thrilled to be celebrating the beauty, confidence and endlessly versatile opportunities for self-expression that comes from fresh, vibrant healthy hair color. With over 120 shades available and 200,000+ combinations, there is so much room for stylists and clients alike to get creative and find the perfect, unique shade that they love." Redken is celebrating in a big way this year with education, trends, service offerings and more. You can also enter to win the entire Shades EQ collection!
3 Fall 2024 Hair Color Trends
In honor of this year’s National Hair Gloss Day, Redken Artist, Sean Godard (@seangodard) has revealed some of fall’s hottest hair color trends that can be achieved using Shades EQ.
Chantilly Blonde
A light, warm blonde with subtle, creamy undertones, resembling the light and airy qualities of Chantilly lace. This shade aims to give a natural, sun-kissed look, often used to brighten and soften the overall appearance of the hair. It is a popular choice for those seeking a sophisticated and elegant blonde hue that suits almost any skin tone.
ZONE 1: 06N + 07P
ZONES 2 & 3: 010VV + 010P + 010VG
Latte Brunette
A rich, warm shade that blends brown tones with creamy, light highlights, reminiscent of a latte coffee. This color combines medium to dark brown as the base with lighter, golden or caramel highlights to create a multidimensional, sun-kissed effect. It aims to add depth and warmth to brunette hair, making it appear more vibrant and textured.
Lowlight: 010WG + 06N +06NB
Leave out: 09AA + 09NB
Cayenne Copper
A vibrant, fiery shade that combines deep red and orange tones, resembling the spice cayenne pepper. This hair color is bold and intense, offering a rich, warm look that stands out. It often includes varying shades of red and copper to create a multidimensional effect, adding depth and brightness to the hair. Cayenne copper is a great choice for those looking to make a striking and dynamic change to their hair color and a step up from last season's cowboy copper trend.
Global Gloss: 08GG + 08C + 07CB + 05C
Education
This August, there are numerous education opportunities for you to learn everything you need to know about Shades EQ! With various classes with many and a thriving online community, you can sharpen all your skills and exceed limitations as a successful stylist.
You can register and see the full class options, with both paid and free options, throughout the month on SalonCentric's website.
Service Offerings
Get Glossy Salon Services from Redken 5th Avenue NYC and explore the opportunities provided for hair rejuvenation and refreshment.
- Shine Bomb: Want your hair to shine, but don't want to color it? Get a color-free, low-maintenance service that gives your hair intense shine and conditioning for up to 28 shampoos.
- Gray Blending Gloss: Getting your roots done? Ask for a quick gloss service to refresh the overall color, while adding shine and condition.
- Gloss and Tone: Beat the brass! This toning service will rid you of any unwanted brass, warmth or yellow undertones in your hair.
- Gloss and Bond: Repair weak bonds, protect and strengthen sensitized hair, making hair look and feel healthy with added shine and condition
- Express Refresh: In a rush? Get healthy looking and feeling hair in just 20 minutes with a hair gloss!
To learn more about Redken's plans for its National Hair Gloss Day, visit Redken's website.