Selena Gomez has gone platinum blonde thanks to Riawna Capri and Nikki Lee of 901 Salon in Los Angeles, who used Joico products to create the look. (April 2021)
"To maintain this bright blonde tone and banish any brassiness at home, recommend that clients use Joico's Color Balance Purple Shampoo every third time they wash. Also, they should add In Common's Magic Myst leave-in conditioner for extra vitamins and shine for the hair," say Lee and Capri.
Formula 1: Blonde Life Powder Lightener with 30-vol.
Formula 2: (Tap down root) LumiShine Demi-Permanent Liquid 5NA with 5-vol.
Formula 3: (Pre Tone) LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5-vol.
Formula 4: (Second Toner) LumiShine Demi-Permanent Liquid 10V with 5-vol.