WIN 2 color & lightening trial sets with an express zoom class (value $500 ea.) and 1 deluxe color & lightening set with a 1-hour zoom class (value $1,000)
Author: Anita Smock, Director of Marketing
How a new color line from Italy is shaking up the color world in the best way possible.
A little over 2 years ago an exclusive Italian brand known as Organethic Pure Care (OPC) silently debuted its new line C Color. The soft launch was strategic to insure effectiveness and quality control. Since that time C Color has been shaking up the hair care industry with its clean and performing power allowing a safer way to achieve brilliant hair color.
What is C Color?
- 100% grey hair coverage
- lifting power up to 4/5 levels
- gentle & restorative to scalp and hair
- multidimensional radiant results
- perfect balance base-points
- long-lasting results
- able to create subtle enhancements and vibrant hues
How clean is “clean”?
Because C Color is an Italian produced color line you receive the benefits of all of the European Union hair guidelines. This means 1,328 of the most commonly used chemicals in the American beauty industry that cause cancer, genetic mutation, reproductive harm or birth defects are COMPLETELY banned in OPC color and products. As mentioned earlier C Color is also Resorcinol Free, Ammonia Free, and PPD Free.
My color line works fine, why consider switching or adding another line?
Over the past 13 months America has changed. Now more than ever people are concerned with staying safe and healthy. Allowing your guests to have a healthy choice in their haircare is the future of our industry. By choosing C Color you will be offering one of the cleanest products on the market. However, a significant feature of this line is that it is exclusively distributed with concierge level education and customer service through HC Beauty. You will have one-on-one educational opportunities with your national educator and an exclusive salon mentor to help maximize your tickets and service offerings. These features will give you an edge on the churn and burn big corporations and allow a level of exclusiveness to give you an edge on competition.
Color is great, but what about our blondes?
OPC offers a wide variety of lightening options, however, their secret weapon just launched in 2021- Charcoal Lightening Cream. Available in both Ammonia and Ammonia free options this state-of-the-art lightening process uses activated charcoal to lift and brighten. It can safely lighten the hair up to 8 shades in 45 minutes!
I want to try it...what are my next steps?
Once you enter into the giveaway, a member from the HC Beauty Team (OPC’s charter US Distributor) will contact you and assist you in trialing these amazing products and more.
What are you waiting for??
We will be giving away (2) OPC C Color Sample Kits with a Black Lightening Mini Kit, and an Express Color Zoom Class with our National Educator, Nadia Hala’ufia. One lucky winner will receive a Deluxe Color & Lightening Kit along with a full 1-hour Zoom class with Nadia Hala’ufia. Make sure you enter this incredible giveaway today!
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