Matrix Introduces Inclusivity Initiative

Matrix unveils an initiative to help solidify its place as an all-inclusive brand.

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Matrix has introduced the Hair Diversity Matrix, a scorecard system created in collaboration with internal labs and the education community.

The system ensures that all products and education materials are developed to address the needs of every hair type. The dimensions of this scorecard system include all levels, from dark to light; all underlying pigments, from warm to pale; all diameters, from fine to coarse; and all patterns, from straight to coily.

Matrix will also introduce new product innovation with "disruptive technology," including a restage of its beloved SoColor and Color Sync lines, with 120-plus and 90-plus new shades, respectively, and bold repackaging.

"Matrix provides the products, services and education that empower stylists to meet the needs of every client with confidence," says Carrington Cole, Matrix US SVP. "The new Hair Diversity Matrix and new product innovation ensure uncomplicated, high-performance solutions for all styles and all hair types, allowing stylists at all levels to color, style and cut with confidence." 

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