Meet Dani Soderholm: Beauty Launchpad 30 Under 30 Recipient for 2025

Dani Soderholm headshot against a pink background covered in hair tools.
Get to know Dani Soderholm (@dani_hairartist), a 29-year-old hairstylist and salon owner based out of Mood Hair Artistry in Osseo, MN.
Courtesy of Dani Soderholm

We are spotlighting the winners of Beauty Launchpad's 30 Under 30 contest, sponsored by Denman Professional

Here, you will get to know Dani Soderholm (@dani_hairartist), a 29-year-old hairstylist and salon owner based out of Mood Hair Artistry in Osseo, MN. 

Q&A: 

Beauty Launchpad (BLP): What is a fun fact about you?

Dani Soderholm (DS): I recently got certified in scuba diving!

BLP: How did you get your start in the industry?

DS: I finished high school at 16 and went to cosmetology school right away. After graduating, I was hired at a small local salon and worked on growing my clientele. Two years later, I switched to renting my chair and moved to a larger rental salon. I spent the next two years there before opening my single chair private salon.

BLP: Who is someone you consider a mentor/role model in the industry?

DS: I’ve been lucky enough to meet so many talented educators and influencers in this industry, but an individual that has always stuck out to me is Sam Villa.

BLP: What is your proudest achievement in the industry thus far?

DS: I did color work on a former Bachelorette, and People magazine published an article about it.

BLP: What is your favorite piece of advice you’ve been given by a fellow industry/hair pro?

DS: Under promise and over deliver - always!

BLP: What is a hair tip/technique you’ve learned that’s helped you be more efficient/successful behind the chair?

DS: Learning how to break the rules and push limits with formulating has given me an upper hand with creating customized gorgeous colors.

BLP: What is your favorite hair trend currently?

DS: Babylighting mixed with balayage for lived in looks — also great for subtle gray blending!

BLP: Who or what inspires your work?

DS: My child self. I’m doing what I’ve always dreamed of doing, and I know little me would be beaming to see where we’ve gotten.

BLP: What changes would you like to see in the industry to better help hair pros grow and thrive?

DS: Healthier salon environments/leadership.

BLP: What is a career goal you have for yourself?

DS: To always strive for growth in my business in a way that enhances both my work and personal life. Whether that means expanding in the future or continuing to evolve in my private salon, I haven’t set any limitations!


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