Joico Hair Lead Vivienne Mackinder Creates Loose Yet Luxe Bouffants


Mixing references is nothing new in the fashion and beauty worlds, but sometimes they’re so disparate, they can be a head-scratcher to combine. But not for Joico hair lead Vivienne Mackinder, whose knack for blending together eras is legendary in hair circles. Aboard the Intrepid aircraft carrier on the Hudson River in Manhattan, NY, Mackinder is pulling together three references for the Malan Breton hair look: Edwardian-era beauty, the Broadway musical Hello, Dolly!, and The Doors’ frontman Jim Morrison. “You just have to mix it all together!” she exclaims, her efforts culminating in an intentionally mussed bouffant ponytail. “We have a slight bump in the back—Malan didn’t want the bump up top,” Mackinder points out. “If it was up top, the look would be too ’50s. In the back, it becomes more contemporary; it’s a totally different silhouette.”

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Runway Bouffant

To achieve the look, most models’ locks are lengthened and thickened with extensions to help inflate a proper bouffant. From here, Mackinder peppers hair with Joico Hair Shake Finishing Texturizer Spray for desired separation and texture that modernizes the style. Then, she creates a center part “with a bit of a relaxed feel” along the front section. Starting at the crown, she takes thin sections of hair and backcombs each, spraying the French-laced area with Joico Power Spray Fast-Dry Finishing Spray and then wrapping the teased hair around a large barrel iron. “This really sets the tease; it makes it stay strong,” she explains.

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Malan Breton

After “stacking and packing” the hair and releasing her set, Mackinder pulls the lengths back into a low ponytail, making sure to keep her bodacious bouffant at the back of the head. She stresses the key to the look is that it’s loose yet luxe—it’s 21st-century beauty all the way. “Today most hairstyles need to look relaxed and lived-in to feel modern; they should look pretty, but not feel too perfect and precious,” she reasons as she pulls apart the bouffant ever so slightly. And though Mackinder desires an undone affectation, that doesn’t stop her from perfecting the look with a final misting of Joico Design Works Shaping Spray to lock it into place before the models hit the runway.


[Images: Getty Images]

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