We Join Wella for ITVA London

Winners Trend VisionOn October 14th, 82 finalists selected from over 5,000 contestants headed to London to compete on the global stage. The talented contestants battled it out for the Platinum title in the categories of Creative Vision and Color Vision. Judges included Andreas Kurkowitz, Jayson Gray, Michio Nozawa, Annie Humphreys, Larisa Love, Eugene Souleiman, Dmitry Vinokurov, Pavlos Divitaris, Rosangela Barchetta and Nicola Shannon.

Rainy DayThe evening opened with a very London rainy day themed presentation by British by Design. Next the Lifetime Achievement Award was presented to International Colour Icon Annie Humphreys. Sassoon Academy then presented a striking collection accessorized with masks dripping in jewels and lights.

Sassoon Models After the judges were introduced was the moment everyone was eagerly awaiting, the contestants strutted the stage. The crowd went wild in support of their favorite looks and home countries. Before the winners could be announced, Wella revealed the new trends for 2018. Watch out for the Nontouring trend in Spring/Summer, characterized by muted colors that melt together.


Here is a look at the Autumn/Winter trend.

Winter Trends

Contestants headed back to the stage in the parade of nations as they anxiously awaited the results.



ITVA Parade of Nations! @wellahair @wellahairusa

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It was a double Platinum win for New Zealand with winners Mana Dave for Color Vision and Kylie Hayes for Creative Vision. Take a look at all of the winners:

Color Vision:

People's Choice: Taner Yildiz, Turkey

Bronze: Vic Chung, Taiwan

Silver: Alexander DeLara, Phillippines

Gold: Jose Quinones, Puerto Rico

Platinum: Kylie Hayes, New Zealand


Creative Vision:

People's Choice: Kai Jung, South Korea

Bronze: Chu Lin, Taiwan

Silver: Marina Krushelnitskaia, Russia

Gold: Gislene Bernhardt, Brazil

Platinum: Kylie Hayes, New Zealand


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