Cosmoprof North America (CPNA), a leading B2B beauty trade show organized by BolognaFiere Group and Professional Beauty Association, part of the international network of Cosmoprof (with events in Bologna, Italy and Hong Kong, Asia), showed yet again its prowess as a trailblazer always on the cusp of innovation. The show’s 2015 edition was one of the most awarded at the Trade Show Executive (TSE) “Gold 100 Grand Awards Dinner & Ceremony,” held on Thursday, September 22nd, winning four TSE awards. CPNA won Best Program to Help Exhibitors Maximize ROI, Most Innovative Trade Show, and Greatest Show of 2015. Additionally, Daniela Ciocan, Marketing Director for CPNA, won the Marketing Genius, her second win for this coveted title.
Recognized by this influential trade show industry publication, CPNA’s growth and success is partly due to the record breaking 1,015 exhibitors but most especially for its innovative new programs Discover Scent and Tones of Beauty, along with the industry’s most relevant program to help entrepreneurs, Beauty Pitch. The 2015 edition of CPNA was filled with novelty and unique programs that were in tune with consumer trends to help exhibitors and attendees find solutions to meet their growing demands. CPNA’s ongoing success has been in its ability to innovate and provide all facets of the beauty industry under one roof.
2015 Best Program to help Exhibitors Maximize their ROI
This accolade recognizes trade shows that provide the most return on investment for their exhibitors, going the extra mile to ensure that all participating brands leave their shows with added benefit programs that provide a buzz, awareness and extraordinary networking and brand-building programs. Cosmoprof North America did just that this year. Ensuring maximum brand visibility for its exhibitors and guests, CPNA enabled connections with key buyers as part of the Domestic Buyer, International Buyer, Discover Beauty Buyer and IBF&E buyer programs with over 750 one-on-one meetings occurring through the show. In addition and unique to CPNA, leading TV Shopping channels EVINE Live, HSN and QVC auditioned brands onsite to find their next winning on-air products. Leading online personalities with a combined audience of 20 million followers were in attendance and shared news from the show floor with their followers.
2015 Most Innovative Trade Show
In today’s competitive business environment, where markets, technology, and customer needs are rapidly changing, it is important to identify and nurture bold new ideas and solutions, and Cosmoprof North America continues to outperform others in this area, exceeding expectations each year. Trade Show Executive’s Annual Innovation Awards saluted Cosmoprof North America for continuing to make waves, defy tradition and create new value for the exposition industry as a whole.
The Greatest Show of 2015
This is the ultimate award, spotlighting the many innovative ideas sprung forth by top show organizers, while standing above the rest and providing big-budget extravaganzas unlike any other. This award recognizes excellence in attendee and exhibitor satisfaction, leadership and all of the other key ingredients to a successful event. “What makes this win most rewarding is the fact that we are able to continuously innovate and create new unique programs to bring forth to the exhibition that ultimately help grow the beauty industry. The underlying thread to all activities and initiatives is our pinpointed focus on helping medium to small size companies succeed and secure business opportunities,” says Daniela. Eric Horn, the Show’s Director stated, “What an incredible honor for everyone on the team to win this TSE’s highest award. It takes so many to put on this event and recognition for the hard work that our staffs, and vendors, put forth makes this truly a team win!”
2015 Marketing Genius Award for Daniela Ciocan
As Director of Marketing for CPNA, Daniela has helped transform Cosmoprof North America into an elite gathering that continues to achieve success and be recognized by industry peers and organizations. Daniela implements new initiatives each year and personally hand selects the brands for all special curated sections at the show, a testament to her vision for what is hot in the industry since many have used the visibility as a launchpad to international visibility. Many high-end retailers look to
Daniela to find “the next big thing.”
The entire team of Cosmoprof North America is thrilled about these awards and look forward to continued success for the show in the future. “Our focus is to continue and develop existing programs and add new opportunities so it can continue its upward trajectory while continuing to deliver the unparalleled value it has been recognized for thus far,” says Eric.
For more information on the Cosmoprof North America show and a complete list of exhibitors, please visit www.cosmoprofnorthamerica.com.