Polish, primping and pageants have never looked so good together. This year’s Miss California USA® and Miss California Teen USA® pageant season kicked off with an over-the-top glam-athon when beauty industry leaders China Glaze® Nail Lacquer and Ardell® Lashes proudly announced official sponsorship of the competition.
meet and mingle with sponsors and pageant officials. The crowded convention hall buzzed with excitement while contestants met with China Glaze® and Ardell® marketing teams for a peek at what’s trending in polish and lashes – the ultimate accessories for pageant pros.
h kit giveaway. Marketing team members Claire Dennis, Angie Onoda and Cristina Kutzbach offered attendees top advice for creating a unique pageant-perfect look. As the world’s bestselling lashes and already a staple in the glamour lifestyle industry, Ardell® is widely recognized as a favorite of many contestants, and now a proud official sponsor.
ays on trend. Brand managers Rachel Schafer and Tara Schoellerman debuted new nail art and ombre kits with bold color combinations and treated contestants to a gift bag filled with the season’s hottest shades. Attendees oohed and aahed at the fresh color palettes and were impressed by the largest assortment of colors, textures and finishes of any lacquer company. China Glaze® also offered a social media giveaway for attendees to win a complete 12-piece polish collection by posting a photo that captured how they “Live in Colour.”
ina Glaze® will be providing lashes and lacquers to the winners for the entirety of their reign.