Social media can be a quick and easy way to grow your salon business, if used properly.
Blake Reed Evans, salon owner, Sam Villa ambassador and Redken artist, asks, "Do you feel like you aren't growing your business as fast as you'd like to? Reevaluate your social media game—a couple key changes can help make your business rise above the clutter and increase customer interaction."
Evans suggests:
1. Bio: Revisit your bio. Make it short and fun to read, and break up text with bolded words, ALL CAPS and relevant emojis. Include your name, salon (tag the handle), location, pronouns and specialties, along with a high-quality smiling headshot.
2. Frequency: Success is based on quality, frequency and consistency. Post a minimum of four times a week to your feed and three to five times a day on your stories. Staying consistent keeps followers engaged.
3. Video: Only posting pictures is considered below average; it's time to focus on video. The best-performing videos are 8-15 seconds long. Content should include how to quickly "solve problems" for followers/clients, i.e., how to use dry shampoo properly or prevent color from fading at the beach.
4. Request to Follow: When was the last time you asked your clients to follow you and your salon on IG/FB? It's time for an eight-week challenge! Ask every client who sits in your chair the magical question: "Are we connected on social"? Let clients know why they should follow you: "I post my last-minute availability" … "I run promos on social only so you can save money on your favorite products!"
5. Personality: How do you stand out in a saturated space like social media? The answer is YOU. Your clients can get a touch up ANYWHERE, but what makes them come to YOU is your personality and how you make them feel. It's important to share that online so potential clients can get an idea of who you are and what their experience would be like. You can do that through sharing pictures of yourself working with captions about why you love your clients.
6. Experience: What are you doing to make visits with you a true experience? Recent studies have shown that 86 percent of consumers would spend more on a product/service for a better customer experience. Is it time to offer a name brand bottle of water… a signature scalp massage? Is it time for you to invest in quality robes for your color clients? If so, be sure to implement and then post about it!
