Each month we’re highlighting a social media savvy stylist who’s doing it right, using the platform to further both her career and her brand. Check out October’s Insta-sensation!
Why We Love Her: Paula Houston is the ringlet whisperer! The Paul Mitchell Systems national educator uses her social platform to share curly how-tos and eye- catching after shots. Her top curly care advice? “Hydration, hydration, hydration,” she enthuses. “Weekly deep- conditioning treatments are a must! My current fave is Paul Mitchell Lavender Mint Deep Conditioning Mineral Hair Mask.”
[Images: Courtesy of Paula Houston and Instagram]