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SwitchSwitch, the latest collection from the RUSH London Artistic Team, features sophisticated images that interpret the Goldwell Styling segments, including Natural, Wild, Volume, Curl and Straight.

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By day, the Goldwell girl reaches for the stars with a halo of coils wrapped around her head. By night, her layered, soft mane hints at seduction, with her fringe falling bewitchingly over her eyes.

Each style allows the wearer to become a quickchange artist, effortlessly switching from one look to another.  The Goldwell girl can also be mysterious—her demure fringe delicately feathers at the ends while her haircolor subtly hints at a deeper meaning. But she can rapidly transform into an untamed beauty with highly textured flicks soaring in every direction, highlighting her capricious and whimsical nature.

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