When it comes to gray coverage for men, efficiency is key. Male clients typically don’t want to sit in the salon for 40 minutes, waiting for their color to process. Instead, they’re looking for a soft, natural-looking blend in as little time as possible. Enter Schwarzkopf Professional’s IGORA COLOR10, a white blending service that allows colorists to provide male clients with the coverage they want — in just 10 minutes. Thanks to its quick processing time, IGORA COLOR10 allows stylists to upgrade cut-only clients to cut and color without messing up the flow of their day.
Check out IGORA COLOR10 in action in the video below!