The Beauty Changes Lives Foundation Announces Presenting Teams at the 2018 BCL Experience

Beauty Changes Lives

The Beauty Changes Lives Foundation looks forward to returning to Chicago on April 30, 2018 to present the 6th annual Beauty Changes Lives Experience as the signature philanthropic event at America’s Beauty Show. Located within the spectacular Art Institute of Chicago Modern Art wing, the event guarantees attendees a fabulous and experiential evening.

This exciting evening of fashion and fund-raising will feature eight (8) leading professional beauty brands showcasing a NEXTGEN team who, along with their mentors, will interpret the theme “EXPOSED” in a runway expression done in hair, makeup and nails.

The brands participating in this year’s Beauty Changes Lives Experience are: American Crew, CND, Matrix, Mizani, Pivot Point International, Redken, TIGI and Wella. Each has chosen a team of young beauty professionals or students who have been guided by well-established master stylists and educators to represent the brand. The presenting teams will interpret the theme EXPOSED, “where superficiality and commercialism are discarded and the deep, true essence of the brand and what it stands for are divulged.” The theme was developed by Pivot Point International, the creative force behind the entire event.

The proceeds from the Beauty Changes Lives Foundation Experience at America’s Beauty Show work to elevate the perception of the beauty industry and provide educational scholarships for future beauty professionals.

Supporting this endeavor are the generous companies who will serve as sponsors of the 2018 Experience, including Platinum sponsors: Bellus Academy and Wella; Silver sponsors American Crew, CND, Great Clips, KMS, Matrix, Mizani, MUD, Pivot Point, Pravana, Ratner Companies, and TIGI. Bronze sponsors include Associated Hair Care Professionals, Hattori Hanzo and Intelligent Nutrients. Event Advocates are Deva Curl and Wet Brush. The Beauty Changes Lives Foundation is grateful to all of these sponsors for their continued support of the efforts of the work of the Foundation.

In addition, numerous Media Partners for the Beauty Changes Lives Experience and the Legacy Award dinner are assisting the Foundation by encouraging attendance and support. The 2018 Media Partners include: American Salon, Beauty Industry Report, Beauty Launchpad, BehindTheChair.com, Estetica, Modern Salon, Salon Magazine, Sophisticate’s Black Hair, Sophisticate’s Hairstyle Guide, and Salon and Stylist Newspapers.

[Image courtesy of Beauty Changes Lives]

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