NYFW Runway Rundown: evo hair at Mara Hoffman Spring 2019

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The Show: Mara Hoffman

The Lead Stylist: Gareth Bromell, evo hair Global Ambassador

The Inspiration: Raw, individual beauty. “It’s all about the girl’s personality, their features, their haircut, where they’re from—it’s all very, very individual,” says Bromell. “It’s very earthy as well. We want the girls to look like they did it themselves.”

The Hero Products: evo hair Whip It Good Styling Mousse. “It adds a little bit of shine to the hair. It’s also a moisturizing mousse,” he says, adding that this allows the fuzzy texture that’s being introduced to some styles to look healthy rather than dry.


[Photo and video credits: Karie L. Frost]

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