Runway Report: Davines at Mara Hoffman

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For the Mara Hoffman NYFW Fall/Winter 2017 show, rumpled, relaxed waves and turned-up texture reflect the diversity of the model casting. Davines hair lead Joseph DiMaggio explains, "We wanted a natural look with a loose vibe. And both myself and Mara don't want any irons used in the hair; it's more about hand-styling." To achieve this feat, for models without curly textured hair, DiMaggio sprays small sections of hair with Davines Your Hair Assistant Blowdry Primer and loops a figure-8 soft set around his fingers, pinning the figure-8 into place. "What's cool is that the heat from your fingers helps set the wave," he says. After pinning the entire head, he sprays on Davines This is A Medium Hair Spray and then diffuses the set with the a blow-dryer for two minutes. After the set is released, he brushes through the waves, loosening them up with both a paddle brush and his hands until they fall into a relaxed mass of waves. "You can't get this type of look with an iron," DiMaggio says. Models with curls find their tendrils accentuated and defined, all tailored to their individual beauty, naturally.

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