Milan Fashion Week: Everyday Ponytails at Bottega Veneta

Image: Stas May for Redken

Achievable for the everyday woman, Redken Global Creative Director Guido created a fresh-looking ponytail for the runway at Bottega Veneta’s Spring/Summer 2016 show. "The look at Bottega is very natural. Tomas [Maier] wanted the girls to look like they’d been outside, trekking, walking, living, so they’re very fresh," said Guido. "It literally took me five minutes to create the ponytails. I blasted the hair with Redken’s wind blown, 05, then created a rough part, and pulled the girls’ hair halfway through an elastic to create a half-finished loop, so it’s the way a very real woman would do her hair.”

Image: Stas May for Redken
Get the Look:

  1. Start with dry hair in its natural texture if slightly wavy. If needed, bend random sections of hair around a 1-1/2 inch curling iron for additional body.
  2. Liberally spray Redken wind blown 05 dry finishing spray all over hair to enhance natural texture.
  3. Create a rough center part with fingers.
  4. Gather hair into a low ponytail, pulling the length halfway through an elastic to create a bun, and leaving the ends exposed.
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