Drench hair in color and shine with PRAVANA's two new Fall 2023 launches.
PRAVANA’s NEW ChromaSilk HydraGloss Demi-Permanent Hair Color is available in 24 demi-permanent shades that deposit vibrant, long-lasting color, refresh hair and provide a glossy finish that lasts up to 30 shampoos. Hair is left feeling healthy, hydrated and conditioned, with twice the shine. These non-drip gel formulas are intermixable for custom results.
The product is best used for clients who may have corrective color needs, grey blending, have porosity issues or need added hydration benefits.
To use, mix 1-part PRAVANA ChromaSilk HydraGloss Demi-Permanent Gel Hair Color with 1-part PRAVANA ChromaSilk Zero Lift Creme Developer (1:1) in a non-metallic bowl, and apply. Apply to damp or dry hair and let process up to 20 minutes.
To pair with the HydraGloss hair color collection, PRAVANA is also launching Chromasilk Creme Developers that are now formulated with bonding technology.
Designed to upgrade color and lightening services without any extra effort, the reformulated ChromaSilk Creme Developers deliver hair that is softer, shinier and easier to comb.
The PRAVANA ChromaSilk Creme Developers come in Zero Lift, 10 Volume, 20 Volume, 30 Volume and 40 Volume.
Both products are now available on PRAVANA's website.