PRAVANA has launched its new Purify & Revive demineralizing collection.
The collection offers two ways to instantly demineralize, detox and cleanse hair, prepping it for color and chemical services:
PRIME- A groundbreaking, one-step demineralizing spray that diminishes hard water buildup in three minutes. Section the hair and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service.
CLEANSE- A color-safe shampoo powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.
The collection will be available January 2021.