New Launch: Pravana Demineralizing Collection

PRAVANA has launched its new Purify & Revive demineralizing collection.

The collection offers two ways to instantly demineralize, detox and cleanse hair, prepping it for color and chemical services: 

PRIME- A groundbreaking, one-step demineralizing spray that diminishes hard water buildup in three minutes. Section the hair Before [L] and after [R] the P&R treatment! Hair by Erica Keelen (@ericakeelen_hair_love) and photography by Daryna Barykina (@daryna_barykina). and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service.  

CLEANSE- A color-safe shampoo powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.

The collection will be available January 2021.