PRAVANA has launched its new Purify & Revive demineralizing collection.
The collection offers two ways to instantly demineralize, detox and cleanse hair, prepping it for color and chemical services:
PRIME- A groundbreaking, one-step demineralizing spray that diminishes hard water buildup in three minutes. Section the hair ![Before [L] and after [R] the P&R treatment! Hair by Erica Keelen (@ericakeelen_hair_love) and photography by Daryna Barykina (@daryna_barykina).](https://img.beautylaunchpad.com/files/base/allured/all/image/2020/12/P_R_B_A_FRONT_line.5feb809017185.png?auto=format&fit=max&w=1440)
Before [L] and after [R] the P&R treatment! Hair by Erica Keelen (@ericakeelen_hair_love) and photography by Daryna Barykina (@daryna_barykina). and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service.
CLEANSE- A color-safe shampoo powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.
The collection will be available January 2021.
![[GIVEAWAY] Fall Colors: Keep Them Hydrated with Malibu C](https://native-x.imgix.net/allured/611fe870d8b785000191b5c1/malibu_blp2108_thumb.png?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=191&w=340)
