New Launch: Pravana Demineralizing Collection

Dec 29th, 2020

PRAVANA's new Purify & Revive demineralizing collection.

PRAVANA's new Purify & Revive demineralizing collection.

PRAVANA has launched its new Purify & Revive demineralizing collection.

The collection offers two ways to instantly demineralize, detox and cleanse hair, prepping it for color and chemical services:

PRIME- A groundbreaking, one-step demineralizing spray that diminishes hard water buildup in three minutes. Section the hair Before [L] and after [R] the P&R treatment! Hair by Erica Keelen (@ericakeelen_hair_love) and photography by Daryna Barykina (@daryna_barykina). and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service.

CLEANSE- A color-safe shampoo powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.

The collection will be available January 2021.

Myavana has analyzed more than two billion hair strands, making it the world's largest database of textured hair care data.

Myavana Releases 3D Hair Typing System

Through the new “Definitive HairID Hair Typing Infographic,” consumers can easily identify their true HairID rather than just identify shape or curl pattern.

Lead Image Eco Blu Botles 800x450

Introducing Malibu C EcoBlu® - 98% Recycled, Biodegradable Packaging

Introducing Malibu C's NEW EcoBlu® bottles! Made from 98% recycled plastic, these bottles can be recycled again. Plus, with innovative Eco-One® technology, they break down in just years, not centuries. Click to learn just how fast they biodegrade!

What must bridal hairstylist Haley Garber (@beautybyhaleygarber) have in her on-site kit?

5 Must-Haves for Bridal Stylists

What must bridal hairstylist Haley Garber (@beautybyhaleygarber) have in her on-site kit?

[GIVEAWAY] Clinically-Proven, Natural Hair Restoration Supplements

[GIVEAWAY] Clinically-Proven, Natural Hair Restoration Supplements

Viviscal Professional is a 100% drug-free dietary supplement for thinning hair and hair loss. Viviscal is backed by 10 clinical trials proving its effectiveness and is the #1 selling hair growth supplement in the United States.

[VIDEO] Be Bold with Color in 2024

Beauty Launchpad Assistant Editor Gabby Bach speaks with NAHA Barber of the Year Finalist Nieves Almaraz and National Sales Director for Developlus Lisa Finucane about Satin's Bold Hair Color Line.

K18

K18 DAMAGE SHIELD Protective Conditioner

K18 DAMAGE SHIELD Protective Conditioner is more than just a conditioner. This is hair’s first defense against damage.

Milkshake

milk_shake Curl Passion Line

milk_shake is launching a new and extended line of curl passion, launching six new products ideal for any type of curl.

Oligo Calura

Oligo Professionnel's CaluraTEN

Oligo Professionnel announces the launch of CaluraTEN, 10-minute permanent color line that completes the Calura color ecosystem.

Rosyxafterpose 65a01f0850132

After Pose

Rosy Salon Software is pleased to announce its partnership with After Pose—a beauty industry photo marketing tool.

Davines

Davines’ This is a Dry Wax Finishing Spray

Davines’ This is a Dry Wax Finishing Spray gives the hair a natural texture without the mess and overstyled look of other waxes and sprays.

Br Flash Treatment

Aveda Botanical Repair Bond-Building Flash Treatment

This powerful addition to the renowned Botanical Repair collection is Aveda’s ultimate solution for stronger and 2× smoother hair in just ten seconds.

500039 Deluxe Heated Eyelash Curler W Box 5

Chella Deluxe Heated Eyelash Curler

With its dual-sided custom tip and arched comb, the Deluxe Heated Eyelash Curler from Chella gives you the control you need to take your lashes to new heights.