2021 Product Preview

Beauty Launchpad rounds up 12 newly launched goods you’ll want to try for your clients—and yourself!—in 2021.

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Keep it Clean

The brand-new line is handcrafted with the highest level of natural-origin ingredients, organic ethically sourced botanicals and innovative bio-based plastic packaging. Available in four solution-based categories to address myriad hair types: Everyday, Hydrate, Smooth and Repair . Paul Mitchell Clean Beauty @paulmitchellpro

Make Waves

This waving system technology provides soft, bouncy, natural-looking texture, curls and waves with powerful results. Dimethyglucamine—a gentle, sugar-based neutralizing agent—replaces ammonia and sodium hydroxide for a natural process that is gentle on the scalp and hair. Available in three strengths: Natural Hair Formula, Tinted Hair Formula and Resistant Hair Formula. Eufora REform Professional Waving System @euforainternational

Crowning Glory

The hair collection has been reformulated and improved to amplify the anti-thinning tress effect for both men and women. Aiming to improve overall scalp health, Thickening Shampoo and Conditioner now consist of less ingredients while keeping the strong product performance intact, while Volume Enhancing Foam features the brand’s revitalizing proprietary BioPeptin Complex. RevitaLash Hair Care Collection @revitalashcosmetics

Age of Enlightenment

Formula works to gently exfoliate and remove buildup as soothing ingredients help to calm and relieve the scalp to create an optimum environment for hair growth. It can also be used as a spot treatment to help relieve dry patches on the scalp (and body!). Innersense Organic Beauty True Enlightenment Scalp Scrub @innersenseorganicbeauty

Blonde Moment

Developed by Aymen and Lea Eldabli as well as Daniel Tetreault, the blonde-centric color line delivers healthy results on all hair types and textures, and can take even the darkest shades to the palest hues in only one session. Blonde Solutions @blondesolutions

Calling All Curls

New Curls sachet contains the high-performing products—Curl Partner and Replenish Masque—you need to revive lackluster spirals, boosting moisture, manageability and shine through a naturally derived ingredient blend. Malibu C Curl Partner Mini Rehab @malibucpro

Soothe Operator

Infused with 99 percent pure CBD, this collection also contains a blend of avocado and cold-pressed oils that are full of vitamins and minerals. Products are designed to soothe and strengthen hair from roots to ends. Calm SexyHair Collection @sexyhair

At Long Lash

Convenient kit features everything needed for daily lash routines to ensure thick, long flutter—namely, full sizes of GrandeLASH-MD Lash Enhancing Serum and GrandeREPAIR Leave-In Lash Conditioner. Grande Cosmetics Lash Fix-It Kit @grandecosmetics

Splendid Spirals

Flaunt curls with this creamy leave-in formula created to maintain ringlets and block humidity. Apply to wet hair and allow to dry for long-lasting curls that are free of flyaways and frizz. Truss Professional Curly Fix@trussprofessional

Brush It Off

Featuring innovative shapes and a complex that infuses strand-boosting keratin and biotin back into the hair, the collection of blow-out brushes includes the Pro Beach Waves Brush, Pro Smooth & Shine Brush, Pro Straighten & Style Brush, Pro Lift & Shape Brush and Pro Volume & Body Brush. WetBrush BreakFree Pro Collection @thewetbrush

Clean Machine

The EPA-registered disinfectant works to keep salons, barbershops and spas safe and clean. Available in pint, ½ gallon and gallon containers, the formula sterilizes countertops, styling tools and shears without staining skin or surfaces. Barbicide @barbicideblue

Speedy Sterilizer

Glass beads help the sterilizer reach 250°C for no-fuss sterilization. Pros can place implements in the top opening of the sterilizer to destroy microorganisms and spores in just 15 seconds. NovaLash Dry Heat Sterilizer @novalashofficial

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