The professional beauty community has spoken: From hair care products to nail polish to salon decor, these are the winners of Beauty Launchpad's 2020 Readers Choice Awards. Did your favorite brands and products make the cut?
*Brands listed in alphabetical order
NEW LAUNCHES
Haircolor
EuforaColor ALOELITE Blue Bleaching Powder @euforainternational
Jack Winn Pro @jackwinnpro
TRUSS PROFESSIONAL Colors Perfect Blond - Shine Lights @trussprofessional
Skin Care
Dermalogica Biolumin-c Eye Serum @dermalogicapro
Dr. Dennis Gross Skincare Stress Repair Collection @drdennisgross
Éminence Organic Skin Care Mangosteen Gel Moisturizer@eminenceorganics
Styling
SEVEN haircare Cubica LOFT volumizer @sevenhaircare
Surface Blowout Texture Spray @surfacehairhealth
TRUSS PROFESSIONAL Curly Twist @trussprofessional
Hair Care
amika Fadeblock Pre-Shampoo Color Seal @amikapro
Big SexyHair Fun Raiser Volumizing Dry Texture Spray @sexyhair
Redken Extreme Bleach RecoveryLamellar Water Treatment @redken
Tool
BaBylissPRO GoldFX clipper @babylissprousa
Dyson Corrale straightener @dysonhair
Olivia Garden Titanium + ion flat iron@oliviagardenint
HAIR
Shampoo and Conditioner
Eufora Beautifying Elixirs BodifyingShampoo & Conditioner @euforainternational
Olaplex No.4 Bond Maintenance Shampoo and Olaplex No.5 Bond MaintenanceConditioner @olaplex
REVITALASH THICKENING SHAMPOO &
CONDITIONER @revitalashcosmetics
Mask
Goldwell Kerasilk Control Mask @goldwellus
MOP Pomegranate Nourishing Mask @mop_hair_products
TRUSS PROFESSIONAL Net Mask @trussprofessional
Hair Oil (Fine Hair)
Moroccanoil Treatment Light@moroccanoilpro
Surface Bassu Hydrating Oil@surfacehairhealth
TRISSOLA Chia Smoothing Oil@trissola
In-Salon Smoothing Treatment
Brazilian Blowout @brazilianblowout
Keratin Complex Natural KeratinSmoothing Treatment @keratincomplex
Rejuvenol Keratin Treatments @rejuvenol
Dry Shampoo
ABBA Always Fresh Dry Shampoo@pureabbaproducts
Big SexyHair Dry Shampoo@sexyhair
Surface Trinity Dry Shampoo@surfacehairhealth
Hair Oil (Coarse Hair)
Agadir Argan Oil Hair Treatment @agadirint
Inoar Professional Argan Oil @inoar_usa
Moroccanoil Treatment Original @moroccanoilpro
Women’s Thinning Regimen
BosleyMD BosRevive Color Safe 30-Day Kit @bosleymd
Nioxin System Kit 1-6 @nioxin
Viviscal Pro ProfessionalSupplements @viviscal
Styling
SEVEN haircare Cubica LOFT volumizer@sevenhaircare
Surface Blowout Texture Spray@surfacehairhealth
TRUSS PROFESSIONAL Curly Twist@trussprofessional
Detangler
Malibu C Leave-in Conditioner Mist @malibucpro
UNITE Hair 7SECONDS Detangler @unite_hair
Wilson Hair Collective Don’t Stress It Detangler@wilsonhaircollective
Volumizer
Big SexyHair Powder Play Volumizing& Texturizing Powder @sexyhair
EuforaVolume Fusion Spray@euforainternational
Oribe Volumista Mist @oribe
Eco-Friendly
Eufora ALOETHERAPY Soothing Hair-Body Cleanse & Soothing Conditioner @euforainternational
Innersense Organic Beauty Brand@innersenseorganicbeauty
NEUMA Brand @neumabeautypro
Color Care
ALTERNA CAVIAR Color HoldShampoo @alternahaircare
Malibu C Hydrate Color WellnessCollection @malibucpro
TRUSS PROFESSIONAL Deluxe Prime Champagne Blond@trussprofessional
Hairspray
Big SexyHair Spray & Play Volumizing Hairspray @sexyhair
Kenra Professional Perfect Medium Spray 13@kenraprofessional
Paul Mitchell Extra-Body FinishingHairspray @paulmitchellpro
Natural Texture Enhancer
DevaCurl Ultra Defining Gel @devacurlpro
Mizani True Textures Twist and Coil Jelly @mizani
Ouidad Moisture Lock Leave-InConditioner @ouidad
Shine Enhancer
Aquage Beyond Shine @aquagehaircare
EUFORASTYLE GLOSS Dry Shine Spray@euforainternational
Surface Bassu Hydrating Oil @surfacehairhealth
Anti-Frizz
Eufora SMOOTH’N Frizz Control Shampoo & Conditioner @euforainternational
Goldwell Kerasilk Control De-Frizz Primer
@goldwellus
Redken Frizz Dismiss Instant Deflate Oil in Serum @redken
Thermal Protection
Oribe Invisible Defense Universal Protection Spray @oribe
Paul Mitchell Hot Off the Press@paulmitchellpro
SexyHair artistrypro Hand Crafted Blow Dry Protection Serum @sexyhair
Clip-In Extensions
Babe Clip-In Hair Extensions @babe_hair
Bellami Instant Volume @bellamihairpro
Hairdo 20''10pc Human Hair Fineline Extension Kit @hairdousa
Taped Extensions
Donna Bella Tape-In Hair Extensions@donnabellahair
easihair pro tape-in extensions@eashairpro
Hotheads Hair Extensions Tape InExtensions @hotheadshairextensions
Bonded Extensions
Aqua @aquaextensions
Great Lengths @greatlengthsusa
Hairdreams @hairdreamsusa
Banded Extensions
Bellami @bellamihairpro
Hairdo 20'' Human Hair InvisibleExtension @hairdousa
Hotheads @hotheadshairextensions
Permanent Color
ColorDesign Permanent Color @colordesignhair
Kenra Professional Permanent Coloring Creme @kenraprofessional
Wella Professionals Koleston Perfect @wellahair
Demipermanent Color
Goldwell Colorance @goldwellus
Oligo Professionnel Calura Gloss Demi-PermanentLiquid Hair Colour @oligopro
Schwarzkopf Professional IGORA VIBRANCE @schwarzkopfusa
LASHES & BROWS
Eyelash Serum
Grande Cosmetics GrandeLASHMD Lash EnhancingSerum @grandecosmetics
HAWYRYCH-MD Advanced Eyelash Enhancer@hawrychmd
REVITALASH ADVANCED EYELASHCONDITIONER & SERUM @revitalashcosmetics
Eyelash Extensions
Ardell Professional C Curl Individual Lash Extensions@ardellbeauty
Babe LashExtensions Synthetic Mink Lashes @babe_hair
NovaLash novaMINX @novalashofficial
Temporary Lashes
Ardell TexturEyes 575 @ardellbeauty
KISS Lash Couture MAX OUT @kissproducts
MoxieLash Baby Lash @moxielash
Eyebrow serum
Grande Cosmetics GrandeBROW Brow Enhancing Serum@grandecosmetics
LiBrow Purified Eyebrow Serum @lilashbeauty
REVITABROW ADVANCED EYEBROW CONDITIONER@revitalashcosmetics
TOOLS
Shears
Hattori Hanzo @hanzonation
Olivia Garden PrecisionCut shear@oliviagardenint
Surface Contour 6'' Shear@surfacehairhealth
Razor
Jatai FEATHER Styling Razor @jataifeather
Sam Villa Signature Series Razor Trio@samvillahair
Surface Razor @surfacehairhealth
Clipper/Trimmer
Andis Company Master Cordless Lithium Ion Clipper @andisclippers
BaBylissPRO GoldFX clipper@babylissprousa
WAHL Professional BeretTrimmer @wahlpro
Brush/Comb
Denman D3 Kyoto Cherry Blossom7 Row Styling Brush @denmanbrush
Olivia Garden MultiBrush @oliviagardenint
WetBrush @thewetbrush
Blowdryer
Bio Ionic PowerLight Pro Dryer @bioionic
Dyson Supersonic hair dryerProfessional edition @dysonhair
Olivia Garden Ceramic + ion hair dryer @oliviagardenint
Styling Iron
ghd platinum+ styler @ghd_northamerica
Hot Tools Professional Ceramic Digital Flat Iron @hottoolspro
Paul Mitchell ProTools Express Ion Smooth+ @paulmitchellpro
NAILS
Nail Polish
essie ballet slippers@essie
Morgan Taylor Gossip Girl@mtmorgantaylor
OPI Malaga Wine@opi
Gel Polish
CND SHELLAC Gel Polish inNegligee @cndworld
Gelish Gossip Girl@gelishprofessional
OPI Bubble Bath @opi
MEN’S
Hair Care
American Crew 3-in-1 @americancrew
Eufora HERO for Men Complete Shampoo andRevitalizing [email protected]
Reuzel Hair Tonic @reuzel
Styling Aid
American Crew Matte Clay @americancrew
Johnny B Control Styling Gel @johnnybhaircare
Nirvel Professional Blue Gel @nirvelusa_official
Haircolor
Goldwell Men Reshade @goldwellus
Paul Mitchell the Demi @paulmitchellpro
Redken Brews Color Camo @redken
Thinning Treatment
American Hairlines Trend II @hairuwear_inc
BosleyMD Mens Hair Regrowth Treatment @bosleymd
Nioxin Hair Regrowth Treatment @nioxin
Beard Grooming
Baxter of California Beard Grooming Oil @baxterofca
WAHL Professional 1919 Beard Balm @wahlpro
Woody’s Beard Stuff Kit @woodysformen
Shave
Baxter of California Super Close Shave Formula@baxterofca
Eufora HERO for Men Classic Shave and Exceptional Shave @eufora.hero
Surface Men Shave Cream @surfacehairhealth
SALON SOFTWARE
Rosy @rosysalonsoftware
Salon Iris @salonirissoftware
Square @square
SALON DECOR
Belvedere @belvedere_design_team
Maletti @maletti_official
Takara Belmont @takarabelmontus
