The Best Professional Beauty Products of 2020

We counted thousands of votes to determine your top pro-beauty picks for Beauty Launchpad’s 17th annual Readers Choice Awards. Read on to discover if your faves made the cut!

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The professional beauty community has spoken: From hair care products to nail polish to salon decor, these are the winners of Beauty Launchpad's 2020 Readers Choice Awards. Did your favorite brands and products make the cut? 

*Brands listed in alphabetical order



EuforaColor ALOELITE Blue Bleaching Powder @euforainternational

Jack Winn Pro @jackwinnpro

TRUSS PROFESSIONAL Colors Perfect Blond - Shine Lights @trussprofessional

Skin Care

Dermalogica Biolumin-c Eye Serum @dermalogicapro

Dr. Dennis Gross Skincare Stress Repair Collection @drdennisgross

Éminence Organic Skin Care Mangosteen Gel Moisturizer@eminenceorganics


SEVEN haircare Cubica LOFT volumizer @sevenhaircare

Surface Blowout Texture Spray @surfacehairhealth

TRUSS PROFESSIONAL Curly Twist @trussprofessional

Hair Care

amika Fadeblock Pre-Shampoo Color Seal @amikapro

Big SexyHair Fun Raiser Volumizing Dry Texture Spray @sexyhair

Redken Extreme Bleach RecoveryLamellar Water Treatment @redken


BaBylissPRO GoldFX clipper @babylissprousa

Dyson Corrale straightener @dysonhair

Olivia Garden Titanium + ion flat iron@oliviagardenint


Shampoo and Conditioner

Eufora Beautifying Elixirs BodifyingShampoo & Conditioner @euforainternational

Olaplex No.4 Bond Maintenance Shampoo and Olaplex No.5 Bond MaintenanceConditioner @olaplex


CONDITIONER @revitalashcosmetics


Goldwell Kerasilk Control Mask @goldwellus

MOP Pomegranate Nourishing Mask @mop_hair_products

TRUSS PROFESSIONAL Net Mask @trussprofessional

Hair Oil (Fine Hair)

Moroccanoil Treatment Light@moroccanoilpro

Surface Bassu Hydrating Oil@surfacehairhealth

TRISSOLA Chia Smoothing Oil@trissola

In-Salon Smoothing Treatment

Brazilian Blowout @brazilianblowout

Keratin Complex Natural KeratinSmoothing Treatment @keratincomplex

Rejuvenol Keratin Treatments @rejuvenol

Dry Shampoo

ABBA Always Fresh Dry Shampoo@pureabbaproducts

Big SexyHair Dry Shampoo@sexyhair

Surface Trinity Dry Shampoo@surfacehairhealth

Hair Oil (Coarse Hair)

Agadir Argan Oil Hair Treatment @agadirint

Inoar Professional Argan Oil @inoar_usa

Moroccanoil Treatment Original @moroccanoilpro

Women’s Thinning Regimen

BosleyMD BosRevive Color Safe 30-Day Kit @bosleymd

Nioxin System Kit 1-6 @nioxin

Viviscal Pro ProfessionalSupplements @viviscal


SEVEN haircare Cubica LOFT volumizer@sevenhaircare

Surface Blowout Texture Spray@surfacehairhealth

TRUSS PROFESSIONAL Curly Twist@trussprofessional


Malibu C Leave-in Conditioner Mist @malibucpro

UNITE Hair 7SECONDS Detangler @unite_hair

Wilson Hair Collective Don’t Stress It Detangler@wilsonhaircollective


Big SexyHair Powder Play Volumizing& Texturizing Powder @sexyhair

EuforaVolume Fusion Spray@euforainternational

Oribe Volumista Mist @oribe


Eufora ALOETHERAPY Soothing Hair-Body Cleanse & Soothing Conditioner @euforainternational

Innersense Organic Beauty Brand@innersenseorganicbeauty

NEUMA Brand @neumabeautypro

Color Care

ALTERNA CAVIAR Color HoldShampoo @alternahaircare

Malibu C Hydrate Color WellnessCollection @malibucpro

TRUSS PROFESSIONAL Deluxe Prime Champagne Blond@trussprofessional


Big SexyHair Spray & Play Volumizing Hairspray @sexyhair

Kenra Professional Perfect Medium Spray 13@kenraprofessional

Paul Mitchell Extra-Body FinishingHairspray @paulmitchellpro

Natural Texture Enhancer

DevaCurl Ultra Defining Gel @devacurlpro

Mizani True Textures Twist and Coil Jelly @mizani

Ouidad Moisture Lock Leave-InConditioner @ouidad

Shine Enhancer

Aquage Beyond Shine @aquagehaircare

EUFORASTYLE GLOSS Dry Shine Spray@euforainternational

Surface Bassu Hydrating Oil @surfacehairhealth


Eufora SMOOTH’N Frizz Control Shampoo & Conditioner @euforainternational

Goldwell Kerasilk Control De-Frizz Primer


Redken Frizz Dismiss Instant Deflate Oil in Serum @redken

Thermal Protection

Oribe Invisible Defense Universal Protection Spray @oribe

Paul Mitchell Hot Off the Press@paulmitchellpro

SexyHair artistrypro Hand Crafted Blow Dry Protection Serum @sexyhair

Clip-In Extensions

Babe Clip-In Hair Extensions @babe_hair

Bellami Instant Volume @bellamihairpro

Hairdo 20''10pc Human Hair Fineline Extension Kit @hairdousa

Taped Extensions

Donna Bella Tape-In Hair Extensions@donnabellahair

easihair pro tape-in extensions@eashairpro

Hotheads Hair Extensions Tape InExtensions @hotheadshairextensions

Bonded Extensions

Aqua @aquaextensions

Great Lengths @greatlengthsusa

Hairdreams @hairdreamsusa

Banded Extensions

Bellami @bellamihairpro

Hairdo 20'' Human Hair InvisibleExtension @hairdousa

Hotheads @hotheadshairextensions

Permanent Color

ColorDesign Permanent Color @colordesignhair

Kenra Professional Permanent Coloring Creme @kenraprofessional

Wella Professionals Koleston Perfect @wellahair

Demipermanent Color

Goldwell Colorance @goldwellus

Oligo Professionnel Calura Gloss Demi-PermanentLiquid Hair Colour @oligopro

Schwarzkopf Professional IGORA VIBRANCE @schwarzkopfusa


Eyelash Serum

Grande Cosmetics GrandeLASHMD Lash EnhancingSerum @grandecosmetics

HAWYRYCH-MD Advanced Eyelash Enhancer@hawrychmd


Eyelash Extensions

Ardell Professional C Curl Individual Lash Extensions@ardellbeauty

Babe LashExtensions Synthetic Mink Lashes @babe_hair

NovaLash novaMINX @novalashofficial

Temporary Lashes

Ardell TexturEyes 575 @ardellbeauty

KISS Lash Couture MAX OUT @kissproducts

MoxieLash Baby Lash @moxielash

Eyebrow serum

Grande Cosmetics GrandeBROW Brow Enhancing Serum@grandecosmetics

LiBrow Purified Eyebrow Serum @lilashbeauty




Hattori Hanzo @hanzonation

Olivia Garden PrecisionCut shear@oliviagardenint

Surface Contour 6'' Shear@surfacehairhealth


Jatai FEATHER Styling Razor @jataifeather

Sam Villa Signature Series Razor Trio@samvillahair

Surface Razor @surfacehairhealth


Andis Company Master Cordless Lithium Ion Clipper @andisclippers

BaBylissPRO GoldFX clipper@babylissprousa

WAHL Professional BeretTrimmer @wahlpro


Denman D3 Kyoto Cherry Blossom7 Row Styling Brush @denmanbrush

Olivia Garden MultiBrush @oliviagardenint

WetBrush @thewetbrush


Bio Ionic PowerLight Pro Dryer @bioionic

Dyson Supersonic hair dryerProfessional edition @dysonhair

Olivia Garden Ceramic + ion hair dryer @oliviagardenint

Styling Iron

ghd platinum+ styler @ghd_northamerica

Hot Tools Professional Ceramic Digital Flat Iron @hottoolspro

Paul Mitchell ProTools Express Ion Smooth+ @paulmitchellpro


Nail Polish

essie ballet slippers@essie

Morgan Taylor Gossip Girl@mtmorgantaylor

OPI Malaga Wine@opi

Gel Polish

CND SHELLAC Gel Polish inNegligee @cndworld

Gelish Gossip Girl@gelishprofessional

OPI Bubble Bath @opi


Hair Care

American Crew 3-in-1 @americancrew

Eufora HERO for Men Complete Shampoo andRevitalizing Treatment@eufora.hero

Reuzel Hair Tonic @reuzel

Styling Aid

American Crew Matte Clay @americancrew

Johnny B Control Styling Gel @johnnybhaircare

Nirvel Professional Blue Gel @nirvelusa_official


Goldwell Men Reshade @goldwellus

Paul Mitchell the Demi @paulmitchellpro

Redken Brews Color Camo @redken

Thinning Treatment

American Hairlines Trend II @hairuwear_inc

BosleyMD Mens Hair Regrowth Treatment @bosleymd

Nioxin Hair Regrowth Treatment @nioxin

Beard Grooming

Baxter of California Beard Grooming Oil @baxterofca

WAHL Professional 1919 Beard Balm @wahlpro

Woody’s Beard Stuff Kit @woodysformen


Baxter of California Super Close Shave Formula@baxterofca

Eufora HERO for Men Classic Shave and Exceptional Shave @eufora.hero

Surface Men Shave Cream @surfacehairhealth


Rosy @rosysalonsoftware

Salon Iris @salonirissoftware

Square @square


Belvedere @belvedere_design_team

Maletti @maletti_official

Takara Belmont @takarabelmontus

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