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Beauty/Launches: What's Trending

Sep 3rd, 2020

Goldwell Curls & Waves collection

Goldwell Curls & Waves collection

Check out BeautyLaunchpad's September 2020 digital magazine for the entire list of trending new products.

Crystal Renee Hayslett for ORS Unapologetic

ORS Unapologetic Collection Tackles Length Retention with Co-Creator Crystal Renée Hayslett

Co-created with multi-hyphenate leader, Crystal Renee Hayslett, ORS Unapologetic blends culture, science, and performance to deliver intentional formulas designed to support curls and coils.

Adobe Stock/ Flamingo Images

KISS Colors & Care Introduces 4 New Style and Care Collections For Textured Hair

milk_shake Serves Up Playful Pastel Vibes with Sugar Rush Collection

Shelley Lane emphasizes that while the palette is bold, the Sugar Rush technique is rooted in high-performance application designed for the salon.

Built for salon versatility, BlondeMax 9+ performs across all hair types and techniques, from tight foils to open-air balayage.

Matrix Turns Up the Wattage on Blonde with BlondeMax 9+

The formula is designed to push brightness while dialing down brass.

The campaign leans into a truth every stylist knows—clients don’t always have the language, but pros have the read.

amika Tunes Into the Salon Chair With “On Your Wavelength” Campaign

The message is clear: trusted hands, backed by proven performance, still win.

The headline innovation for professionals is the 2-Step Next Gen G.E.L, a world-first UV gel system delivered in an exclusive twist pen format.

Fiabila Reinvents Nails with Twist’n’Cure Gel, SPF50+ Polish and Hybrid Hair-Nail Care

For the salon, Fiabila’s advanced formulation strategy prioritizes safety without compromising performance.

Mr. Muk Styling and Texturising Powder targets modern men’s grooming trends like modern mullets and fluffy wolf cuts.

muk Haircare Expands North American Portfolio with High-Performance Professional Trio

These cruelty-free additions combine the brand's signature "cheeky" Australian attitude with technical formulations designed for salon-grade results.

Delta Crown Hair Extensions Goes Franchise, Betting Big on the Booming Extension Economy

Industry estimates place the U.S. professional hair extension market at about $538 million in 2024, with projections reaching $626.9 million by 2030.

The rebrand signals a bigger push into the mainstream. GHOSTBOND says its adhesives, long favored by professional stylists, are slated for a national retail debut later this spring, expanding access beyond pro channels.

Professional Hair Labs Rebrands as GHOSTBOND, Brings Wig Adhesive Star Power to the Spotlight

The adhesives have become a go-to among stylists working across entertainment, fashion and live performance.

Sally Beauty Drops ion 24K: A 3-Minute Damage Fix Built for Bleach Battles

The launch comes as hair damage climbs the consumer priority list; 40% of U.S. beauty consumers say repairing damage is a top concern.

Bonus for busy colorists: the foam format won’t stain hands, towels or the shampoo bowl—and it rinses clean without over-toning drama.

K18 Drops a Purple Shampoo That Goes After Brass at the Source

According to Suveen Sahib, brassiness isn’t just a color problem—it’s a chemistry problem.