Regardless of the role you have in the hair industry (a hairstylist, salon owner, brand representative, cosmetology student, etc.), you have an audience you need to reach. such as clients that you want to service behind the chair or hairstylists you want to sell products/tools to.
Of course, the beauty industry is incredibly fast-paced, and you likely have more than just one hat that you wear in the industry; however, it's important to place consideration into the best method to reach your target audience. Do you connect with them on social media by sharing your work? Do you have a newsletter/text notifications where they can reach you? Or, do you prefer to engage in-person in the salon or at trade shows/industry events? Is the method you're currently using working, or are you considering opting for a different method in the new year?
In a recent poll, Beauty Launchpad asked its followers how they mainly connect with their clientele. You can see the results of the poll below.
Stay tuned for more weekly polls from us each Tuesday, and make sure you don't forget to cast your vote on our website or Instagram stories @beautylaunchpad.
